Director of Memberships

Summary

Join Axios as Director of Memberships to lead the strategy and execution of marketing efforts across the entire membership lifecycle, from awareness and acquisition to retention. You will own the roadmap for campaign strategy, creative messaging, and channel performance. Partner with cross-functional teams to create seamless user journeys and deliver impactful messaging. Manage a growing team, define success metrics, and drive outcomes that grow both business and brand. This role requires a strategic and hands-on marketer who thrives in fast-paced environments. The ideal candidate will lead membership strategy and growth, accelerate performance and monetization, expand and elevate member benefits, and champion the member experience.

Responsibilities

• Lead membership strategy and growth
• Own the end-to-end strategy for acquisition, conversion, and retention across all current and future membership programs
• Develop short- and long-term plans that drive revenue, deepen engagement, and advance Axios' mission
• Accelerate performance and monetization
• Drive paywall optimization, pricing and packaging strategy, and offer testing to maximize conversion and lifetime value
• Shape and evolve the membership value propositions based on audience insights, qualitative and quantitative research and competitive benchmarking
• Own the landing page strategy, from A/B testing to messaging and UX, to improve user journeys and drive higher acquisition performance
• Expand and elevate member benefits
• Lead development of new benefits, from premium content and exclusive webinars to swag and surprise-and-delight moments, that increase engagement and perceived value
• Ensure seamless delivery of member experiences across platforms and channels
• Own full-funnel membership marketing
• Oversee paid media, email, lifecycle, and onsite strategies with a performance mindset
• Lead launch and promotion of reports, webinars, and other high-value content that drives acquisition and retention
• Optimize lifecycle marketing from onboarding through renewal, including win-back and churn-reduction programs
• Oversee vendor partnerships and marketing platforms, ensuring our tools evolve to meet changing needs and growth goals
• Champion the member experience
• Oversee membership customer service support to ensure fast, thoughtful, and on-brand member support
• Implement scalable systems for member feedback, database integrity, and experience quality
• Lead a high-performing, mission-driven team
• Mentor and develop a small team of marketers and membership operators
• Build a culture of ownership, experimentation, and continuous improvement
• Collaborate cross-functionally to deliver results
• Act as the strategic partner to Product, Tech, Editorial, and Revenue teams to align on roadmap, testing, and member-facing features
• Lead internal communications and stakeholder updates, ensuring cross-functional teams are aligned on membership performance, priorities, and roadmap
• Drive business performance and accountability
• Own revenue and membership pacing forecasts, goal-setting, and reporting
• Translate performance insights into strategic direction and optimization plans
• Maintain strong operational rigor while staying agile to test and learn

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture