Director of Campaigns

Summary

Join Vanta as the Director of Campaigns [NAMER] and lead the end-to-end execution of integrated, multi-channel campaigns supporting marketing pipeline targets. You will develop and implement data-driven initiatives to drive measurable pipeline growth and strengthen Vanta's brand. Responsibilities include managing campaign strategies, monitoring KPIs, collaborating with cross-functional teams, managing budgets, providing performance updates, and leading a team of campaign marketers. Success requires 10+ years of B2B marketing experience, proven team leadership, budget management expertise, strong analytical and communication skills, and experience with analytics tools and CRMs. Vanta offers competitive compensation, comprehensive benefits including 100% covered medical, dental, and vision, 16 weeks of parental leave, wellness stipends, 401(k) matching, flexible work arrangements, and an open PTO policy.

Requirements

• 10+ years of marketing experience, particularly in B2B environments
• Proven experience leading and mentoring teams and cross-functional stakeholders
• Experience managing budgets and driving meaningful returns
• Analytical and data-driven mindset with strong problem-solving skills
• Ability to adapt to changing business needs and market conditions
• Strong communication skills, both verbal and written
• Experience with self-serve analytics tools like Tableau
• Experience with CRMs like Salesforce or HubSpot

Responsibilities

• Develop and implement integrated, full funnel campaign strategies that prioritize pipeline creation in North America
• Establish and monitor key performance indicators focused on pipeline impact, analyzing campaign data to refine and optimize for maximum engagement and ROI
• Partner closely with Sales, Demand Marketers, Account Management, and Product Marketing to ensure campaigns align with go-to-market priorities and audience messaging
• Work alongside our field marketing team to develop tailored campaigns that drive demand within key accounts and deepen engagement with prospects in the pipeline
• Manage the campaign marketing budget with a focus on efficient resource allocation, prioritizing initiatives that drive the greatest pipeline impact
• Provide regular updates to leadership and cross-functional teams on campaign performance and actionable insights
• Collaborate with Vanta’s regional marketers to ensure they have the resources needed to effectively localize and effectively execute global campaigns
• Lead a small team of campaign marketers, providing mentorship, guidance, and strategic direction

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US