Senior Campaign Director

Summary

Join Great Minds as their Texas Senior Campaign Director, leading the design, coordination, and management of product launch and sales strategies tailored to Texas adoption opportunities. This role demands integrating Marketing, Sales, and Success approaches for a unified product launch and customer experience. You will manage activities across multiple teams to ensure effective state go-to-market strategies. The position requires extensive experience in education, edtech, or a related field, with a proven track record of successfully executing complex go-to-market strategies within the Texas education landscape. A deep understanding of Texas adoption processes and stakeholder dynamics is crucial. The role involves collaboration with various teams and key stakeholders to achieve key performance targets.

Requirements

• 7+ years of experience in education, edtech, or a related field, with significant experience managing state adoption processes
• 5+ years in a cross-functional leadership role is required
• Strong leadership and team management skills with the ability to drive results in a matrixed environment
• Excellent strategic thinking, communication, and problem-solving abilities
• Proven track record of successfully executing complex go-to-market strategies
• Deep understanding of the Texas adoption landscape, including Texas state regulatory requirements and stakeholder dynamic
• Ability to influence and collaborate with senior leadership and cross-functional teams
• Experience building campaign strategy – help to create and vet the state level presentations and work with marketing counterparts in building campaign and assets
• A track record of effectively collaborating with the policy team and external partners to align with specific state requirements
• Collaborating across Product, Marketing, Sales and Success to identify our most addressable market segments, and strategically position ourselves against competitors to enhance our go-to-market strategy
• Must be based in Texas with an ability to travel up to 25%
• A cover letter and resume are required to be considered for this position
• New employees will be required to successfully complete a background check

Responsibilities

• Work with marketing and research to collect and synthesize market insights to steer segmentation, prioritization, and market hypotheses
• Lead and coordinate efforts across Product, Sales, Marketing, and Success teams to develop and execute a statewide product launch and go-to-market strategy, including the company’s positioning, key narrative, engagement tactics, and sales tactics
• Develop key performance indicators across lead generation, consideration, sales, and implementation phases of the customer lifecycle for a given statewide product launch
• Assure that field teams and central support teams are in place to execute strategy and to achieve key performance targets across the customer journey
• Adapt strategy to accommodate customer insights, policy changes, and other sources of external input gathered through ongoing effort to understand state and local context
• Assure constant improvement of Marketing, Sales, and Success team performance through routine review of performance against key performance indicators
• Alongside regional marketing, sales, and success leaders, develop and maintain strong relationships with key state education stakeholders, including state departments of education, curriculum decision-makers, and district leaders