Director of Partnerships

ActiveProspect
Summary
Join ActiveProspect as the Director of Partnerships to build and lead a new partner program focused on publishers and complementary service providers. You will develop and manage the program, driving revenue through partner referrals and increasing adoption of TrustedForm. This role involves building relationships with partners, educating them on best practices, and acting as a matchmaker between buyers and publishers. You will collaborate with internal teams to ensure seamless partner and buyer experiences and track program success. The goal is to dramatically scale customer referrals through this new channel. This position requires 5-7 years of experience in partner management, affiliate management, or B2B account management, ideally in performance marketing, lead generation, or SaaS.
Requirements
- 5-7 years in partner management, affiliate management, or B2B account management β ideally in performance marketing, lead gen, or SaaS
- Strong understanding of online lead generation, form tracking, and affiliate ecosystems
- Excellent communication, relationship-building, and consultative selling skills
- Technical aptitude β comfortable talking about scripts, lead flow and integrations, CRMs, etc
- Proactive, curious, and motivated to help partners succeed
Responsibilities
- Develop and manage a partner program that drives revenue through partner referrals
- Interview partners to identify motivating incentives for program benefits
- Define partnership levels/ tiers to incentivize desired behavior
- Develop a system for tracking and revenue attribution and work with our internal team to ensure participation
- Report program success and recommend strategic improvements in alignment with company OKRs
- Serve as the main point of contact and strategic advisor to partners
- Establish relationships with new partners and encourage them to participate on our platform
- Maintain relationships with existing partners to ensure their needs are being met
- Educate publishers on best practices when using our products to improve performance
- Leverage partner management tools to surface mutual customer and prospect accounts from partners
- Act as matchmaker, introducing buyers to publishers and vice versa
- Drive customer referrals from publishers
- Collaborate with the sales team to convert those referrals into new customers and provide feedback to partners on quality
- Work with Customer Success, Sales, and Product to ensure seamless partner and buyer experiences
- Provide feedback to the product team on publisher and market needs
- Work with revenue operations to ensure proper attribution of referrals
- Work with product marketing and marketing to ensure continued enablement of partners on our current solutions and value prop messaging for publishers
Preferred Qualifications
Experience implementing and using tools like Crossbeam and Allbound preferred
Benefits
- A collaborative work environment with the freedom and opportunities of a startup culture
- A global, remote-first company that encourages occasional team get-togethers
- Life and work balance
- Flexible vacation time
- Retirement plan matching up to 3% of your salary
- Varied options for health, dental, vision, disability and life insurance
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