Remote Director of Product Marketing

Summary

Join Digibee as a Product Marketing leader to define and optimize our GTM motion for the North American and Brazilian market.

Requirements

• Significant and high-trajectory experience with Product Marketing roles in iPaaS or adjacent fields (e.g., API management, data integration, process automation, event streaming, products for developers, etc)
• Strong analytical skills and a data-driven mindset for decision-making
• Excellent communication and presentation skills, capable of translating complex technical concepts into customer-relevant messages across multiple audience personas
• Ability to work independently and effectively in a fast-paced, startup environment
• Strong leadership qualities with the ability to motivate and inspire teams
• Proven success in developing and executing global go-to-market plans for SaaS or cloud services
• Experience in managing marketing budgets and financial planning
• Ability to create and communicate compelling product stories and content
• Experience in supporting sales enablement and collaborating with cross-functional teams
• A technical background in relevant fields and certifications, such as those from the Pragmatic Institute, are a plus

Responsibilities

• Build and own core company positioning and messaging, aligning Digibee’s product differentiation and vision with market opportunities
• Align and coordinate efforts across Demand Gen, Field Marketing, Content Marketing, Web Marketing, and Creative teams
• Anchor and quarterback key integrated pipeline generation campaigns, executing with teams across Marketing and Sales
• Drive sales enablement activities to support the GTM motion
• Collaborate closely with Product Management to influence the product roadmap, drive packaging and pricing, and launch new product capabilities in support of the GTM strategy
• Lead the development and execution of global go-to-market strategies, establishing comprehensive messaging to position the product effectively
• Build and lead the product marketing function, fostering a collaborative and innovative environment
• Conduct customer and market research to define target segments and personas
• Manage marketing budgets and financial planning for product launches and campaigns
• Create compelling marketing content for various platforms, including blogs, webinars, and white papers
• Define and track performance metrics and KPIs to measure the success of marketing initiatives
• Support the sales team with sales enablement materials and assistance throughout the sales process
• Drive innovation and manage changes in marketing strategies and tactics to ensure continued relevance and effectiveness
• Develop and maintain industry knowledge, including relevant technical backgrounds and certifications