Director, Product Marketing

Summary

Join Jellyvision as their Director, Product Marketing and lead a small but mighty team in defining and delivering their market presence. You will be responsible for developing and executing go-to-market strategies, building and maintaining a launch calendar, and translating market opportunities into actionable strategies. Collaborate with various teams, including Product, Sales, Finance, Demand Gen, and Content, to ensure alignment from roadmap to revenue. You will also be responsible for gathering market insights, leading pricing and packaging strategies, and supporting analyst relations. The ideal candidate possesses 10+ years of experience in product marketing, particularly in launching enterprise software in a B2B or SaaS setting. This remote position offers a competitive salary range of $160,000-$200,000.

Requirements

• 10+ years in product marketing, ideally with experience launching enterprise software in a B2B or SaaS setting
• Proven ability to drive strategic positioning in a competitive or crowded category
• Experience aligning cross-functional teams across product, marketing, and sales
• A track record of measurable impact, whether that’s revenue influenced, pipeline created, or win rate improved
• A customer-first mindset with the ability to translate insights into action
• A builder’s mentality: you’ve rolled up your sleeves and executed on major initiatives, not just overseen them
• Comfort navigating ambiguity and evolving priorities
• Familiarity with segmentation strategy, pricing/packaging, or partner marketing
• Strong storytelling and writing chops

Responsibilities

• Own and Drive GTM Strategy
• Define the go-to-market strategy and cross-functional launch planning for a major new product and support go-to-market for an existing product
• Build and maintain a launch calendar that delivers ongoing marketable moments, not just big-bang launches
• Responsible for translating market opportunity into actionable strategy—defining how we win, where we grow, and how Product Marketing drives measurable business impact
• Define and evolve positioning, messaging, and packaging in close partnership with Product and Marketing leadership
• Translate complex product functionality into clear, compelling customer narratives
• Internal & External Partnership
• Drive organization-wide understanding of our differentiated value: what problems we solve, for whom, and why we’re different. Be the go-to resource for product messaging, both internally and externally
• Collaborate with Sales and RevOps to influence pipeline and revenue through enablement, collateral, and deal support
• Partner with Sales Enablement on enablement strategy and asset creation, ensuring materials are adopted, useful, and grounded in real deal insight
• Connect Market Insights to Business Strategy
• Define and track Product Marketing OKRs that ladder up to company growth and revenue goals
• Gather insights from customer conversations, competitive research, and market trends to inform messaging and GTM strategy
• Lead pricing and packaging in partnership with Product and Finance
• Support analyst relations strategy and in collaboration with comms and PR partners

Preferred Qualifications

Experience in benefits, HR tech, or adjacent B2B SaaS verticals

Benefits

• Location : Remote
• Starting Salary: $160,000 - $200,000