Director of Product Marketing

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Gremlin Logo

Gremlin

πŸ’΅ $160k-$190k
πŸ“Remote - United States

Summary

Join Gremlin, the industry leader in Chaos Engineering and reliability testing, as a Director of Product Marketing to lead marketing efforts for their product.

Requirements

  • 7+ years of experience in product marketing
  • Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization
  • Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers
  • Proven ability to lead and mentor small teams, driving cross-functional collaboration
  • Ability to translate customer and market insights into actionable product marketing and growth strategies
  • Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools

Responsibilities

  • Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin
  • Lead competitive market research to inform product positioning, pricing, and go-to-market strategies
  • Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution
  • Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers
  • Ensure the GTM strategy is aligned with the sales team’s needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion
  • Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey
  • Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies
  • Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve

Benefits

  • Base salary
  • Equity
  • Healthcare, dental, and vision benefits
  • 401(k) with employer match
  • Variable compensation for specific roles
This job is filled or no longer available

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