Director of Product Marketing

Summary

Join Gremlin, the industry leader in Chaos Engineering and reliability testing, as a Director of Product Marketing to lead marketing efforts for their product.

Requirements

• 7+ years of experience in product marketing
• Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization
• Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers
• Proven ability to lead and mentor small teams, driving cross-functional collaboration
• Ability to translate customer and market insights into actionable product marketing and growth strategies
• Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools

Responsibilities

• Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin
• Lead competitive market research to inform product positioning, pricing, and go-to-market strategies
• Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution
• Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers
• Ensure the GTM strategy is aligned with the sales team’s needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion
• Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey
• Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies
• Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve

Benefits

• Base salary
• Equity
• Healthcare, dental, and vision benefits
• 401(k) with employer match
• Variable compensation for specific roles