Summary
Join Gremlin, the industry leader in Chaos Engineering and reliability testing, as a Director of Product Marketing to lead marketing efforts for their product.
Requirements
- 7+ years of experience in product marketing
- Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization
- Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers
- Proven ability to lead and mentor small teams, driving cross-functional collaboration
- Ability to translate customer and market insights into actionable product marketing and growth strategies
- Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools
Responsibilities
- Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin
- Lead competitive market research to inform product positioning, pricing, and go-to-market strategies
- Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution
- Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers
- Ensure the GTM strategy is aligned with the sales teamβs needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion
- Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey
- Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies
- Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve
Benefits
- Base salary
- Equity
- Healthcare, dental, and vision benefits
- 401(k) with employer match
- Variable compensation for specific roles