Product Marketing Manager

Summary

Join Get Well Network as a Product Marketing Manager and play a key role in shaping the go-to-market strategy for our patient engagement and care coordination solutions, including cutting-edge agentic AI products. This high-impact, high-autonomy role requires acting as the link between products and the market, bringing market insights to product development and vice versa. You will be responsible for driving product innovation, executing go-to-market plans, and operationalizing product-led sales motions. Crafting compelling product positioning and messaging, collaborating with sales and partner teams, and conducting market research are also crucial aspects of this position. The ideal candidate will be a self-starter with strong communication and collaboration skills, thriving in a fast-paced environment. This role offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 5-7 years of product marketing experience in the healthcare technology (HealthTech) or B2B SaaS sector
• Demonstrable knowledge of the provider, health system, payor, and ACO end markets
• Proven experience in marketing products centered around patient engagement, care coordination, or similar healthcare software solutions
• Experience with qualitative and quantitative market research methodologies and a proven ability to translate findings into actionable product insights and clearly defined problem statements
• A strong understanding of and passion for the potential of AI, including agentic AI, to transform the healthcare industry
• A proven track record of executing successful go-to-market strategies for a portfolio of products
• Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear and persuasive messaging
• A highly autonomous and enterprising individual who is comfortable working independently and taking ownership of their portfolio
• Excellent interpersonal and collaboration skills, with a demonstrated ability to work effectively with cross-functional teams
• Ability to thrive in a fast-paced, innovative, and evolving industry
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations
• US citizenship or permanent residency required

Responsibilities

• Act as the voice of the market to drive product innovation
• Support market and user research initiatives to uncover and champion unmet customer needs
• You will be responsible for synthesizing market data into clearly defined problem statements and partnering closely with Product Management to inform roadmap priorities and support problem validation
• Own the execution of comprehensive go-to-market plans for your product portfolio, including new product launches and feature releases, in partnership with the Director of Product Marketing
• Define target audiences, key messaging, and channel strategies to drive awareness, adoption, and revenue
• Partner with Product, Growth, and Sales to operationalize product-led sales motions such as free trials or freemium experiences, and other product-driven pathways to drive user adoption and pipeline creation
• Craft clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions
• This core messaging will serve as the foundation for all marketing and sales efforts
• Act as a primary product subject matter expert for commercial teams
• You will collaborate closely with the sales enablement function, arming them with the foundational messaging, value propositions, and market intelligence they need to create effective sales tools, training, and materials
• Track competitor activity and market trends to help inform positioning and product direction
• Conduct win/loss analysis, persona development, and internal reporting in support of strategic initiatives and to maintain our competitive edge
• Work closely with product management, engineering, sales, marketing, and customer success to ensure alignment and seamless execution of go-to-market plans
• Foster strong relationships and act as a key liaison between technical and commercial teams
• Act as a key spokesperson and evangelist for your product portfolio, both internally and externally
• Present at industry events, webinars, and to key customers and partners

Preferred Qualifications

• MBA is a plus
• Experience designing or managing product-led growth (PLG) initiatives such as free trials, freemium models, or product-qualified leads (PQLs) is highly desirable

Benefits

• Exceptionally generous paid time away from work
• A variety of paid leave programs
• Savings opportunities with 401(k) and incentive plans
• Internal education programs
• Full array of health benefits
• Fitness reimbursement
• Cell phone subsidy
• Casual offices with snacks and drinks
• Peer recognition programs
• Health advocacy and employee assistance programs
• Pet insurance