Director, Lifecycle Marketing

Summary

Join our team as Director of Lifecycle Marketing and lead the development and execution of comprehensive lifecycle marketing strategies. You will be responsible for driving customer acquisition, engagement, retention, and loyalty across all touchpoints. The ideal candidate is a visionary leader with a proven track record of optimizing the customer journey through personalized and automated campaigns. You will build and mentor a team of lifecycle marketing specialists, fostering a culture of innovation and continuous improvement. This role requires deep expertise in marketing automation platforms and strong analytical skills. Competitive compensation and benefits are offered.

Requirements

• Ten+ years of progressive experience in lifecycle marketing, CRM, or a related field, with a significant portion in a leadership or strategic role
• Proven track record of developing and executing successful lifecycle marketing strategies that drive measurable business results (e.g., increased customer lifetime value, reduced churn, improved engagement)
• Deep expertise in marketing automation platforms (e.g., HubSpot and Salesforce)
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions
• Proficiency in A/B testing methodologies and experience with optimization tools
• Excellent understanding of customer segmentation and personalization techniques
• Exceptional communication and interpersonal skills , with the ability to collaborate effectively with cross-functional teams and present to senior stakeholders
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment
• Creative mindset with a passion for crafting compelling and impactful customer experiences
• Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus

Responsibilities

• Develop and own the end-to-end lifecycle marketing strategy, from awareness and acquisition to onboarding, engagement, retention, and win-back
• Deeply understand our customer segments and map out their complete journey, identifying key touchpoints, pain points, and opportunities for optimization
• Design, implement, and manage multi-channel lifecycle campaigns (email, in-app messaging, push notifications, SMS, direct mail, etc.) that are personalized, timely, and relevant
• Leverage customer data to build sophisticated segmentation models and drive hyper-personalized experiences that increase engagement and conversions
• Continuously test, analyze, and optimize campaign performance, identifying winning strategies and scaling best practices
• Define key performance indicators (KPIs), track results, and provide regular, insightful reports on the effectiveness of lifecycle marketing initiatives to senior leadership
• Partner closely with Product, Sales, Marketing, and Customer Success teams to ensure a cohesive and seamless customer experience
• Build, mentor, and lead a team of lifecycle marketing specialists, fostering a culture of innovation, experimentation, and continuous improvement
• Evaluate, implement, and optimize marketing automation platforms, CRM systems, and other martech tools to enhance lifecycle marketing capabilities
• Stay abreast of industry best practices, emerging technologies, and competitive trends in lifecycle marketing

Benefits

The annual gross base salary range for this position is $152,000 - $190,000 plus variable compensation