Director of Sales

Summary

Join a premier provider of stock and custom cannabis packaging solutions as their Vice President of Sales. Lead revenue strategy and execution across core and emerging business lines. Manage and develop a high-performing sales team. Spearhead initiatives to accelerate top-line growth in both cannabis and traditional packaging markets. This remote position requires 35%+ travel, including monthly visits to corporate headquarters. The ideal candidate will have 8+ years of progressive sales leadership experience, ideally in B2B packaging, with cannabis sector knowledge a plus. They will be responsible for business development, sales leadership, revenue strategy, market expansion, process optimization, and reporting.

Requirements

• 8+ years of progressive sales leadership experience, ideally in B2B packaging; cannabis sector knowledge a strong plus
• Proven ability to build, lead, and motivate successful sales teams in high-growth environments
• Deep understanding of the packaging supply chain and customer buying cycles
• Experience selling into both emerging and established industries
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel 35%+ and visit corporate HQ monthly

Responsibilities

• Provide leadership and oversight of Business Development Representatives (BDRs), ensuring alignment with overall sales strategy
• Identify and develop new revenue channels across existing and emerging markets
• Forge strategic partnerships and alliances that support company growth objectives
• Work closely with the marketing team to support lead generation and brand positioning efforts
• Recruit, develop, and manage a high-performing sales team aligned with company goals
• Implement structured performance management, coaching, and development programs
• Foster a culture of accountability, collaboration, and continuous improvement
• Own and drive the sales strategy for both cannabis packaging and the new traditional packaging division
• Establish, track, and report on revenue goals, KPIs, and forecasts across all business lines
• Collaborate with marketing, operations, and executive leadership to align initiatives
• Identify and pursue new business opportunities in both regulated cannabis and traditional packaging sectors
• Maintain deep understanding of evolving customer needs and industry dynamics
• Serve as a senior point of contact for key accounts and high-value negotiation
• Optimize sales processes, tools, and team structure for scalability and efficiency
• Utilize CRM and data insights to guide decision-making and performance improvements
• Report sales performance, pipeline health, and market trends to the COO and executive team

Benefits

This is a remote position with 35%+ travel required, including monthly travel to our corporate headquarters