Director of Sales

Summary

Join Sweed as the Director of Sales, East Region, and lead a team of high-performing Account Executives and Field Marketing Reps to exceed sales targets. You will manage and develop the team, conduct performance reviews, and ensure pipeline hygiene. Responsibilities include hitting revenue goals, analyzing conversion funnels, and optimizing sales processes. You will also prioritize market coverage, allocate resources, and collaborate with other teams on campaigns and launches. Furthermore, you will ensure effective use of Sweed's programs and share market intelligence. The role requires 5+ years of experience managing quota-carrying SaaS sales teams and strong leadership skills. The position offers a competitive base salary plus variable compensation, remote flexibility, and comprehensive benefits.

Requirements

• 5+ years managing quota-carrying SaaS sales teams (B2B)
• Strong leadership track record in regional or territory-based sales roles
• Experience hiring, training, and coaching AEs and/or field teams
• CRM mastery (HubSpot preferred); disciplined in forecast and pipeline rigor
• Able to travel 50%+ across the East Coast for team support and events

Responsibilities

• Directly manage and develop 4 AEs and 5 FMRs in the East Region
• Conduct weekly forecast and pipeline reviews with each team member
• Team accountability to HubSpot pipeline hygiene, lead routing, and activity tracking
• Uphold Sweed’s coaching culture: inspect what you expect, praise progress, and hold firm on outcomes
• Hit or exceed monthly new door targets and ARR goals aligned with Sweed’s 2025 plan
• Analyze conversion funnels and launch experiments to improve demo-to-close rate, average ACV, and time-to-live metrics
• Monitor quota attainment weekly and intervene early with underperformers
• Prioritize coverage across tiered market opportunities (license velocity, market maturity, local events)
• Allocate AE/FMR resources accordingly and refine territories quarterly
• Collaborate with Field Marketing, Product, and Customer Success to execute campaigns, pilots, and new market launches
• Ensure reps are effectively using Sweed's event programs, partner referrals, and local campaigns
• Review contact-to-demo conversion rates and event ROI monthly
• Share competitive intel and customer feedback to influence product roadmap and pricing strategy

Preferred Qualifications

• Experience building GTM playbooks (AE/FMR model)
• Familiarity with startup-stage SaaS operations and metrics (0 → $50M ARR)
• Background working with partner-led and event-led lead gen programs
• Comfortable operating in dynamic, compliance-heavy environments

Benefits

• Competitive base + variable structure tied to regional door and ARR targets
• Remote-first flexibility and company-sponsored travel
• Health, dental, vision, life, and short term disability insurance
• Generous PTO, holidays, and remote-first flexibility