Director Of Seo

Summary

Join Constant Contact as the Director of SEO and own the global search engine optimization strategy. This high-impact leadership role demands deep technical SEO expertise and a strategic mindset to drive significant organic search growth. You will collaborate with various teams to optimize web properties and ensure a seamless search experience. Leverage current SEO trends and AI to position Constant Contact at the forefront of search visibility. Monitor key performance metrics, create reports, and mentor team members. The role offers a competitive salary, benefits, and a flexible hybrid work model.

Requirements

• 8+ years of experience in SEO, with a strong emphasis on technical SEO and international search strategies
• Be a subject matter expert in all core SEO areas including but not limited to: search engine algorithms, Content, Keyword Research, site architecture, URL structure, sitemaps, canonical tags, dynamic/static pages, and On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.)
• Hands-on experience in HTML, CSS, JavaScript, CMS platforms like WordPress or Contentful, and other website technology related to SEO
• Strong ability to interpret data, identify trends, and create actionable insights
• Strong leadership and communication skills, with experience in collaborating/mentoring/managing stakeholders in multiple timezones, locations, and cross-functions

Responsibilities

• Develop and execute a comprehensive global SEO strategy to increase organic traffic, user engagement, and conversions across the US, UK, Canada, and Australia
• Identify and prioritize opportunities to target SMBs in each region based on market trends, verticals, search behavior, and competitive analysis
• Keep up-to-date with search engine algorithm changes, industry trends, and competitor strategies
• Conduct regular technical SEO audits and ensure optimal website architecture, URL structure, indexation, crawlability, and performance
• Work with our Site Experience & Front-end Dev to implement SEO best practices, including structured data, site speed optimization, and mobile-first indexing
• Stay informed about the latest advancements in AI and search engine technology, including AI-driven ranking algorithms, chat-based search interfaces (e.g., ChatGPT, Bing, Google Gemini), and the growing importance of rich snippets and visual search
• Develop strategies to optimize for AI-powered search experiences, ensuring Constant Contact ranks for both traditional search queries and conversational AI-driven search prompts
• Monitor and analyze key SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others
• Create and present regular reports to leadership, highlighting performance, opportunities, and risks
• Leverage A/B testing and experiments to refine strategies and improve ranking performance
• Partner with Site Experience & Content teams to create and optimize high-quality, engaging, and keyword-targeted content
• Develop an SEO content strategy tailored to regional markets, including localization efforts and language considerations
• Provide mentorship, training, and guidance to team members and cross-functional partners

Preferred Qualifications

Additional on target commission pay or bonus

Benefits

• Health and welfare benefits including paid leave
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues