Marketing Director

Summary

Join Pearl Talent, a recruiting company working with top-tier startups, as a Marketing Lead responsible for scaling lead generation from 1 to 100. You will develop and execute scalable marketing strategies, manage multiple projects across the marketing funnel, and lead performance marketing efforts. This role requires experience growing a company from 1-100, building and leading a team, testing various lead generation activities, and working as a key decision-maker in a US company. The position offers a fully remote work environment, unlimited PTO, an annual team retreat, and potential profit share based on performance. You will collaborate cross-functionally with sales, recruitment, and success teams to optimize marketing efforts and achieve business goals.

Requirements

• You’ve grown a company from 1-100
• You’ve built and led a team of individual contributors
• You’ve tested over 10+ lead generation activities and can speak to performance and learnings
• You’ve worked as a key-decision maker in a US company

Responsibilities

• Develop and execute scalable marketing strategies that drive consistent lead generation and brand authority
• Manage multiple moving pieces and projects by owning the full marketing funnel, including organic and paid acquisition, content strategy, and demand generation initiatives
• Lead performance marketing efforts, optimizing SEO, PPC, email marketing, and paid social media campaigns for maximum impact
• Scale organic and paid grassroot campaigns through the constant experimentation, execution, and iteration of business development models
• Take ownership of monitoring and reviewing marketing initiatives and operations, including messaging frameworks, audience targeting, and conversion rate optimization to extract insights and boost overall business performance
• Identify inefficiencies and refine marketing playbooks, SOPs, workflows, and campaign structures
• Conducting 1:1s with each marketing team member to build, train, and manage their execution with precision and agility
• Align marketing strategies with sales targets to ensure consistent lead generation and positioning
• Support sales teams by providing data-driven insights and marketing materials
• Collaborate on lead qualification criteria and messaging strategies
• Develop employer branding campaigns to attract top talent
• Support recruitment efforts by optimizing candidate sourcing through marketing channels
• Use client feedback and insights to refine marketing approaches
• Coordinate on client case studies and success stories for marketing collateral

Benefits

• Potential for profit share based on performance
• Fully WFH, forever
• Annual team retreat
• Unlimited PTO