Director, Product Marketing

Summary

Join Carrot Fertility as their Director of Product Marketing, leading a team of three Product Marketing Managers and a project manager. You will be responsible for shaping Carrot’s go-to-market strategy, enhancing messaging, and ensuring that Product Marketing efforts drive measurable impact. This role requires strong leadership, strategic thinking, and cross-functional collaboration skills. The ideal candidate will have proven experience in Product Marketing, managing teams, and working within the healthcare or workplace benefits sector. Carrot offers a comprehensive compensation package including health and wellness benefits, retirement savings plans, and more. The position offers a competitive salary ranging from $165,000 to $185,000.

Requirements

• Proven experience in Product Marketing, with prior experience managing and mentoring a team
• Experience in healthcare and/or workplace benefits
• Strong strategic thinking and ability to drive cross-functional collaboration and alignment
• Experience in B2B, with strong collaboration with Enablement teams
• Exceptional communication and editing skills, with a strong eye for messaging and positioning
• Ability to set and measure goals, track success metrics, and drive continuous improvement
• Experience leading complex projects and influencing stakeholders across various functions
• A proactive, solutions-oriented mindset with a passion for fostering team growth and success
• Excellent organizational and project management skills and ability to meet deadlines
• Comfort with the ambiguity inherent in a fast-paced startup environment
• Strong knowledge and understanding of current trends in healthcare

Responsibilities

• Lead, mentor, and develop a team of three PMMs, providing guidance, removing roadblocks, and empowering them to take ownership of key initiatives
• Serve as a key editor for direct reports and others at Carrot, ensuring clear, compelling, and strategic messaging across all Product Marketing deliverables
• Own core product messaging, brand voice, top-of-funnel positioning and the handoff to cross-functional partners
• Drive broader organizational efforts around culture, work, and values, fostering a high-performing and motivated team
• Establish and track OKRs for the Product Marketing team, ensuring alignment with overall marketing and company goals
• Lead cross-functional projects, working closely with Product, Sales, Customer Success, and other teams to drive adoption, retention, and revenue growth
• Set and refine Carrot’s Product Marketing strategy on a bi-annual basis, in collaboration with relevant teams
• Proactively share team accomplishments and key insights with leadership, championing the impact of Product Marketing across the company
• Partner with leadership on annual and ad hoc headcount planning, advocating for necessary resources and securing budget
• Champion change and innovation, gaining buy-in from stakeholders and building consensus across teams
• Build strong relationships across departments, facilitating collaboration and proactively managing stakeholder expectations
• Develop frameworks for cross-functional alignment, ensuring clear communication, shared goals, and streamlined decision-making
• Contribute to Carrot’s broader marketing strategy, ensuring our Product Marketing approach stays competitive in domestic and international markets

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package