Director of Lifecycle Marketing

Summary

Join PadSplit as their Director of Lifecycle Marketing and create data-driven strategies to boost member and host engagement, improve retention, and optimize the customer journey. This crucial role involves scaling lifecycle marketing efforts, refining personalized communications, and driving impact through promotions and referral programs. The ideal candidate is a seasoned lifecycle marketer with strong analytical skills and experience in designing automated, personalized campaigns across multiple channels. They will collaborate with cross-functional teams, lead A/B testing, and stay updated on industry trends. PadSplit offers a fully remote position with competitive compensation, equity, comprehensive healthcare, unlimited PTO, and paid parental leave.

Requirements

• 8+ years of experience in lifecycle or retention marketing
• Proven ability to create and execute customer engagement strategies
• Strong analytical skills to interpret data and drive decision-making
• Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot
• Expertise in email, SMS, push notifications, and in-app messaging
• Experience working with cross-functional teams, including product and engineering
• Familiarity with marketplace, fintech, or real estate sectors
• Passion for testing, learning, and implementing new marketing approaches
• Deep understanding of segmentation and personalized communication strategies
• Track record of improving engagement, retention, and monetization metrics
• Strong communication and leadership skills to drive projects and inspire teams

Responsibilities

• Create and execute lifecycle marketing strategies to optimize engagement and retention
• Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels
• Manage promotions and referral programs to drive sustainable growth and engagement
• Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy
• Analyze performance metrics and extract insights to optimize marketing strategies
• Work closely with product, engineering, and data teams to refine automation and personalization
• Lead A/B testing to optimize engagement and retention strategies
• Manage notification channels to ensure timely and personalized communication
• Build segmentation and behavioral triggers for tailored marketing messages
• Stay updated on industry trends to incorporate best practices into marketing efforts

Benefits

• Fully remote position
• Competitive compensation package including an equity incentive plan
• National medical, dental, and vision healthcare plans
• Company provided life insurance policy
• Optional accidental insurances, FSA, and DCFSA benefits
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
• 401(k) plan
• Twelve (12) weeks of paid time off for both birth and non-birth parents
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis
• $100,000 - $130,000 a year