Senior Growth Marketing Manager

Summary

Join MaintainX, a leading Asset and Work Intelligence platform, as a Senior Growth Marketing Manager! Lead experimental marketing initiatives, developing testing strategies, discovering new channels, and managing a test budget. This role blends strategic leadership with hands-on experimentation, requiring roadmap development and execution of customer acquisition experiments. Reporting to the Director of Paid Acquisition, you'll be a key member of the Demand Gen team, driving innovative customer acquisition strategies. This remote position is based in Canada or the USA. MaintainX offers competitive salary, equity, and benefits.

Requirements

• Have 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition
• Experience managing $1M+ performance marketing budgets
• Deep analytical mindset with experience using both quantitative and qualitative data to drive decision-making and tell compelling stories
• Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization
• Entrepreneurial mindset with a bias for action—you thrive in ambiguous situations and aren't afraid to test bold new ideas
• Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope
• Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
• Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition
• Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments

Responsibilities

• Effectively manage a growing channel testing budget, optimizing based on performance to maximize return on spend
• Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation
• Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters
• Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance
• Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs
• Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO