Marketing Director

Summary

Join Integrated Specialty Coverages (ISC), a leading Insurtech company, as their Director of Marketing. Lead and develop comprehensive marketing strategies across B2B and DTC channels, managing the entire marketing funnel. Execute and optimize omni-channel campaigns, leveraging data analytics for measurable ROI. Manage and optimize the marketing technology stack, collaborating with various teams. Build and mentor a high-performing marketing team, driving brand strategy and content creation. This role requires a Bachelor's degree, 8+ years of marketing experience, strong analytical and communication skills, and proficiency with marketing technologies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of marketing experience, with a proven track record of successful campaign management and leadership
• Proven strategic thinking and ability to develop and execute complex marketing strategies
• Strong analytical skills with the ability to leverage data to inform decisions, optimize campaigns, and measure success
• Excellent communication skills, both verbal and written, with experience presenting to senior leadership
• Demonstrated leadership and team management capabilities
• Proficiency with marketing technologies, including Salesforce, Google Analytics, and digital advertising platforms

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals across B2B and DTC channels
• Own the full marketing funnel — from brand awareness and demand generation to customer retention and advocacy
• Lead market research and customer segmentation to inform messaging, positioning, and campaign strategy
• Plan, execute, and optimize omni-channel campaigns (email, social, paid media, SEO/SEM, influencer, events, and partnerships)
• Ensure consistency across brand messaging and voice in all channels
• Leverage analytics and performance data to iterate on campaigns in real time and deliver measurable ROI
• Optimize and manage the marketing technology stack (CRM, MAP, analytics tools, automation platforms)
• Collaborate with Sales and Product teams to align tools and data flows for lead management, attribution, and customer insights
• Evaluate and implement AI-driven tools for content personalization, automation, and predictive analytics
• Build, lead, and mentor a high-performing marketing team
• Work cross-functionally with Product, Sales, Customer Experience, and Executive Leadership to ensure marketing alignment and impact
• Manage external agencies, consultants, and freelancers as needed
• Drive development and execution of brand strategy across channels and audiences
• Oversee content strategy and production, ensuring alignment with SEO, storytelling, and business goals
• Champion the brand internally and externally to ensure consistent expression across all touchpoints

Benefits

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Professional development opportunities
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Burnalong digital health and wellness platform
• Canary emergency financial assistance program
• Comprehensive medical, dental, vision
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• Employee discounts
• 401(k) Plan with company match contribution
• Various Time Off Programs
• 11 company paid holidays