Marketing Director

Summary

Join Integrated Specialty Coverages (ISC), a leading Insurtech company, as their Director of Marketing. You will play a pivotal role in leading B2B and DTC marketing efforts, managing a team, and key vendor relationships. Responsibilities include developing and executing marketing strategies, leveraging data analytics for decision-making, optimizing marketing technologies (Salesforce, etc.), and ensuring consistent brand messaging. You will collaborate with cross-functional teams and conduct market research. This leadership role requires proven experience in B2B marketing, strong analytical and communication skills, and proficiency with marketing technologies. ISC offers a competitive salary and comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of marketing experience, with a proven track record of successful campaign management and leadership
• 5+ years of B2B marketing experience, with preferred experience in insurance financial services, commercial insurance or Insurtech preferred
• Proven strategic thinking and ability to develop and execute complex marketing strategies
• Strong analytical skills with the ability to leverage data to inform decisions, optimize campaigns, and measure success
• Excellent communication skills, both verbal and written, with experience presenting to senior leadership
• Demonstrated leadership and team management capabilities
• Proficiency with marketing technologies, including Salesforce, Google Analytics, and digital advertising platforms
• Must be legally authorized to work in the United States without employer sponsorship

Responsibilities

• Develop and execute B2B and DTC marketing strategies that align with ISC’s business goals
• Lead marketing campaigns, ensuring seamless coordination across teams and business units, from planning to execution and performance tracking
• Leverage data analytics to monitor and evaluate campaign effectiveness
• Use insights to optimize marketing strategies, improve performance, and report key metrics to senior management
• Lead efforts to optimize Salesforce and other marketing technologies, ensuring robust segmentation, tracking, and reporting capabilities to maximize ROI from marketing efforts
• Guide brand strategy and ensure consistent, compelling messaging across all marketing channels
• Oversee the development of promotional materials and digital content that strengthens ISC’s market position
• Partner with internal teams, including Sales, Technology, and Product, to ensure cohesive marketing strategies that support company objectives
• Conduct in-depth market research to stay ahead of industry trends, competitive landscape shifts, and evolving customer needs
• Apply insights to refine strategies and uncover new growth opportunities
• Manage relationships with external agencies and vendors, ensuring alignment with ISC’s marketing goals
• Oversee advertising, public relations, and digital marketing efforts to drive high-impact results
• Lead, mentor, and develop the marketing communications team, fostering a culture of collaboration, creativity, and results-driven performance
• Set clear objectives, establish key performance indicators (KPIs), and ensure team alignment with business goals

Benefits

• Medical, dental and vision insurance
• 401(k) plan with match
• Paid time off
• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Professional development opportunities
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Burnalong digital health and wellness platform
• Canary emergency financial assistance program
• Comprehensive medical, dental, vision
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• Employee discounts
• 401(k) Plan with company match contribution
• Various Time Off Programs
• 11 company paid holidays