Product Marketing Director

Summary

Join Ada, an AI customer service company, as their Director, Product Marketing. You will define and execute the go-to-market strategy for Ada's AI platform, crafting compelling narratives and highlighting product value. This leadership role requires collaboration with various teams to ensure cohesive marketing strategies. The ideal candidate possesses 10+ years in product marketing, including 5+ years in a leadership role within B2B SaaS. A deep understanding of AI technology and strong marketing competencies are essential. Ada offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 10+ years in product marketing
• 5+ years in a leadership role with a B2B SaaS product
• Demonstrated track record of developing and executing successful product marketing strategies in a dynamic technology environment, including geographic expansion
• Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
• Deep understanding of AI technology, market dynamics, and customer needs
• Visionary thinker with an eye for detail, capable of connecting long term strategy with short term execution
• Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
• Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
• Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research

Responsibilities

• Define and execute a comprehensive product marketing strategy that accelerates adoption for Ada in the AI customer service market
• Lead and mentor a high-performing product marketing team. Foster a culture of drive, innovation, and long-term thinking
• Conduct thorough market research to understand customer needs, competitive landscape, and market trends. Develop target buyer and user personas to inform product strategy and marketing campaigns
• Execute and maintain a competitive intelligence program that informs product roadmap priorities and enables sales with strong competitor battle cards and messaging
• Develop a solution-based competency within the PMM organization. Create messaging and content that positions Ada as the best solution for AI customer service, across verticals and channels
• Represent Ada at industry events and conferences. Develop thought leadership content that establishes Ada as a market leader and engaging with key customers and partners
• Establish KPIs, guide experimentation, and report on product marketing impact and ROI

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology