Director, Product Marketing

Summary

Join Ada, a leading AI-powered customer service automation platform, as their Director, Product Marketing. You will define and execute the go-to-market strategy for Ada's platform, crafting compelling narratives and highlighting its value proposition. This leadership role requires 10+ years in product marketing, including 5+ years in a leadership position within B2B SaaS. You will lead a team, conduct market research, develop competitive intelligence, and represent Ada at industry events. Ada offers a competitive salary, unlimited vacation, comprehensive health benefits, flexible work schedule, and a remote-first work environment. The ideal candidate possesses strong leadership, analytical, and marketing skills, along with a deep understanding of AI technology and market dynamics.

Requirements

• 10+ years in product marketing
• 5+ years in a leadership role with a B2B SaaS product
• Demonstrated track record of developing and executing successful product marketing strategies in a dynamic technology environment, including geographic expansion
• Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
• Deep understanding of AI technology, market dynamics, and customer needs
• Visionary thinker with an eye for detail, capable of connecting long term strategy with short term execution
• Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
• Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
• Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research

Responsibilities

• Define and execute a comprehensive product marketing strategy that aligns with company goals and market dynamics
• Scale Ada’s growth in the AI customer service space
• Lead and mentor a high-performing product marketing team
• Foster a culture of drive, innovation, and long-term thinking
• Conduct thorough market research to understand customer needs, competitive landscape, and market trends
• Develop target buyer and user personas to inform product strategy and marketing campaigns
• Execute and maintain a competitive intelligence program that informs product roadmap priorities and enables sales with strong competitor battle cards and messaging
• Develop a solution-based competency within the PMM organization
• Create messaging and content that positions Ada as the best solution for AI customer service, across verticals and channels
• Represent Ada at industry events and conferences
• Develop thought leadership content that establishes Ada as a market leader and engaging with key customers and partners
• Establish KPIs, guide experimentation, and report on product marketing impact and ROI

Benefits

• Competitive salary
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
• Flexible work schedule
• Remote-first, In-person friendly work environment
• Development opportunities