Remote Director Product Marketing
at Dutchie

Summary

Join Dutchie as Director of Product Marketing to drive strategic initiatives across core product lines, including e-commerce, point of sale, loyalty, fintech, and adtech. This role will play a pivotal part in building an efficient and scalable marketing team, driving growth in the highly regulated cannabis industry.

Requirements

• 8+ years of product marketing experience, preferably in fintech, e-commerce, adtech, or similar high-growth B2B industries
• Experience in a nascent or highly regulated industry; familiarity with the cannabis industry is a strong plus
• Proven track record of driving growth in industries with a limited market size
• Excellent cross-functional collaboration and communication skills (ability to partner closely with Product, Sales, Legal, and Leadership teams)
• Creative problem solver with the ability to balance multiple high-priority initiatives and deliver results with minimal oversight
• Strong storytelling ability, creating compelling narratives around complex products to drive customer adoption and success

Responsibilities

• Drive Strategic Product Marketing: Collaborate with cross-functional teams (Product, Sales, and External Affairs) to define go-to-market strategies and develop positioning for our product lines in e-commerce, point of sale, fintech, and adtech
• Navigate Complex Market Dynamics: Work closely with stakeholders to ensure that our product marketing efforts align with the unique regulatory landscape of the cannabis tech industry and its interconnected B2B customers
• Develop and Execute GTM Plans: Create and execute go-to-market plans that balance competing priorities, ensure product launch success, and drive adoption across all customer segments. Manage the product marketing lifecycle from ideation through to post-launch, with a focus on scaling for SaaS, fintech, and adtech opportunities
• Content and Sales Enablement: Build impactful product marketing materials and support the sales team with content, training, and enablement tools. Focus on segmenting and targeting customers effectively to maximize growth potential in a limited TAM

Benefits

• Full medical benefits including dental and vision plans
• Equity packages in the form of stock options to all employees
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days