Remote Senior Director Product Marketing

Summary

Join us in revolutionizing healthcare by making it more accessible, convenient, and personalized as a Senior Director, Product Marketing at LetsGetChecked. The ideal candidate will have 5-10 years of experience in B2B and Product Marketing, with a strong background in healthcare marketing and proven team leadership skills.

Requirements

• 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing
• Proven track record of successful product marketing leadership and team management
• Strong understanding of healthcare industry trends, regulations, and market dynamics
• Excellent strategic thinking, analytical, and problem-solving skills
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives
• Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously
• Proficiency in marketing analytics tools and CRM systems
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
• Familiarity with Google Workspace

Responsibilities

• Develop and execute comprehensive product marketing strategies to drive product adoption and market growth
• Collaborate with the executive team to align product marketing strategies with company goals and objectives
• Lead market research and analysis to identify customer needs, market trends, and competitive landscape
• Define and articulate the unique value propositions of LetsGetChecked products
• Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector
• Develop and maintain a deep understanding of customer personas and buyer journeys
• Lead the planning and execution of go-to-market strategies for new product launches and feature updates
• Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches
• Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed
• Build, mentor, and manage a high-performing product marketing team
• Foster a collaborative and innovative team culture that drives results
• Provide ongoing coaching and development opportunities for team members
• Partner with sales and business development teams to support lead generation and sales enablement efforts
• Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders
• Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives
• Use data-driven insights to refine strategies and optimize marketing efforts
• Report regularly on product marketing performance to the executive team

Benefits

• Health insurance
• 401k Matching contribution
• Employee Assistance Programme
• Annual Compensation Reviews
• Flexible PTO Policy and 3 paid volunteer days per year
• Free monthly LetsGetChecked tests
• Referral bonus programme
• Internal Opportunities and Careers Clinics to help you progress your career
• Maternity, Paternity, Parental and Wedding leave