Director, Product Marketing + GTM, Enterprise

Summary

Join Mozilla Corporation, a non-profit-backed technology company, as a Product Marketing and GTM Director to lead global marketing efforts for Firefox in the enterprise market, focusing initially on Europe. This key 6-month strategic role involves leading inbound marketing for a new enterprise browser business, encompassing segmentation, market entry, pricing, positioning, messaging, channel strategy, and sales enablement. You will be responsible for defining the market entry strategy and building the necessary organization to drive business growth. The ideal candidate has experience launching and scaling security and/or networking products for enterprise customers and a strong track record of driving adoption in B2B or IT-managed environments. This role requires collaboration with cross-functional teams and influencing senior executives. Mozilla offers a unique opportunity to work in a non-profit environment focused on making the internet a better place.

Requirements

• 12+ years experience in product marketing, inbound market analysis, and go-to-market strategy for a security or networking company
• 5+ years of experience leading organizations
• Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
• Proven track record to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
• Strong understanding of the enterprise sales process, customer needs, and market trends
• Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers
• Established marketing proficiencies across inbound customer insights, positioning, event and content marketing, and sales enablement
• Experience working with Sales, Product/Engineering, Comms, Finance, Policy, and Strategy teams
• Ability to translate technical information into actionable context for marketing and vice versa
• Highly data-driven with strength in deriving actionable insights from data and research
• Experience working in a fast-paced environment and across different time zones and regions

Responsibilities

• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps
• Build the positioning and pricing strategy to drive growth
• Develop a clear, compelling narrative framework for this new security and networking product — rooted in Mozilla values and speaking directly to the customer needs
• Define and implement channel and marketing growth plans globally
• Collaborate closely with channel leaders to develop and optimize marketing campaigns
• Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
• Usher new launches out the door with tightly coordinated go-to-market strategies
• Define the Marcomm organization and resource investment to grow the product