Director of Product Marketing

Summary

Join HumanSignal, a company building a platform for creating, curating, and evaluating high-quality data for AI, as their Director of Product Marketing. You will lead the positioning of their Enterprise platform, enabling GTM teams to acquire new clients and expand existing accounts. This role involves creating messaging and collateral that highlights both the technical value and business impact of the platform. You will collaborate with various teams to strengthen the ideal customer profile, build executive-level collateral, and lead positioning for new product launches. Your work will ensure consistent messaging across all GTM touchpoints. The position requires a strategic, technically fluent individual with experience in B2B product marketing and a deep understanding of product positioning and competitive strategy.

Requirements

• 8+ years of experience in B2B product marketing with the ability to translate complex technical concepts to executive-level business impact
• Excellent verbal and written communication skills
• Track record of building high-quality, enterprise-focused sales enablement content
• Deep understanding of product positioning, competitive strategy, and product launch frameworks
• Ability to thrive in a lean startup environment, with a strong bias for ownership and action
• Within 1 month, you'll:Ramp on our platform, positioning, and personas.Audit and assess existing product marketing content and messaging.Collaborate with Sales and Product to identify and begin executing on high priority enablement gaps
• Within 3 months, you'll:Deliver refreshed positioning and messaging for core enterprise use cases.Launch a new suite of sales enablement materials tied to key workflows and industries.Lead product marketing for an upcoming feature or release, from planning to execution
• Within 6 months, you'll:Be the go-to resource for enterprise GTM strategy and positioning.Drive consistency in messaging across sales, marketing, and product.Contribute to win/loss analysis, sales training, and pipeline acceleration efforts
• Within 1 year, you'll:Have helped define our category and product narrative in the AI market.Lead major product launches, integrated campaigns, and competitive strategy.Play a pivotal role in enabling scale across our GTM teams

Responsibilities

• Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals—elevating our platform narrative beyond “data labeling” to data-centric AI infrastructure
• Partner with the Product team to position and launch new Tier 1 Enterprise features and services, ensuring messaging clarity and GTM readiness
• Develop competitive positioning and internal training to help Sales differentiate in the market
• Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles
• Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives
• Contribute to thought leadership and content development, analyst briefings, and case studies
• Evolve our core messaging framework and work with field teams to ensure consistent delivery across touchpoints

Preferred Qualifications

• Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas is a strong plus
• Bonus: familiarity with product-led growth (PLG) or open source GTM motions

Benefits

• Stock options
• Comprehensive health benefits