Director, SEO

Summary

Join Xometry, a fast-growing technology company, as a Director to lead our SEO strategy for Xometry and Thomas brands. You will define and execute sustainable SEO growth strategies, collaborate with cross-functional teams, and ensure SEO program integration. Maintain SEO integrity and identify opportunities beyond Google Search. Lead SEO projects, provide detailed reporting, and manage a team of SEO specialists. The ideal candidate has 10+ years of experience in technical SEO, SEO strategy, content marketing, and leadership, along with advanced technical SEO capabilities and cross-functional team leadership experience. Remote candidates are welcome.

Requirements

• 10+ years of experience with hands-on technical SEO, SEO strategy, content marketing, and leadership
• Advanced technical SEO capabilities with the ability to oversee, but also participate in writing detailed technical requirements for the development group, audit, Q/A, and advise on implementations
• Extensive experience leading and coordinating cross-functional teams to accomplish goals; SEO, public relations, content, editorial, design, development, and product
• Experience optimizing more than just content but also aspects of page code (Core Web Vitals, structured data markup), video (on-site and off-site like YouTube), and graphics (on-site and off-site)
• Experience designing SEO assets that have mobility across platforms and channels, for instance, data journalism that will resonate with the press, video that can stand alone on YouTube, and infographics that are shareable in social channels
• Leadership qualities that include effectiveness, optimism, responsibility, and a keen eye for team talent development and support

Responsibilities

• Define sustainable SEO growth strategy and lead execution for Xometry.com and Thomasnet.com
• Work with cross-functional teams to define campaigns, outline requirements, and oversee the execution of SEO strategy
• Ensure SEO program is an integrated, user-centric, component of the product and marketing strategy
• Maintain the utmost integrity and sustainability in SEO tactics, ensuring they’re user-centric and aligned with best practices and guidelines
• Identify SEO opportunities beyond Google Search to alternative search engines and emerging methods of discovery such as AI chat (i.e. ChatGPT) and social media (TikTok)
• Lead large and small SEO projects, from technical maintenance to user-centric content hubs, product-driven landing page production, and more
• Provide detailed reporting and insight to executive management and discuss risks and opportunities from a place of deep knowledge and expertise
• Manage a small team of SEO specialists and contributors

Preferred Qualifications

Located in the Washington, D.C. area