Director

Summary

Join Freebird, a rapidly growing consumer brand, as their Director of Amazon & Marketplace. In this role, you will lead the Amazon P&L, driving significant revenue growth while improving profitability and building sustainable systems. You will be responsible for managing all aspects of the Amazon channel, including advertising, listing optimization, and marketplace operations. Success will be measured by revenue growth, profitability, and maintaining top rankings. This position requires a strategic operator with hands-on Amazon experience in a high-growth consumer brand. The ideal candidate will have a proven track record of scaling 3P Amazon businesses and possess strong analytical and leadership skills.

Requirements

• Strategic Operator – Balances high-level channel growth with deep platform expertise
• Amazon Expert – Hands-on experience scaling 3P Amazon businesses in DTC or CPG
• Data-Driven – Lives in dashboards; turns metrics into priorities
• Cross-Functional Leader – Works across creative, ops, finance, and legal
• Execution-Oriented – Manages dozens of levers in motion with clarity and accountability
• Crisis-Ready – Skilled in brand protection and platform risk mitigation
• System Builder – Creates the infrastructure that enables scale
• Owner’s Mentality – Acts like a P&L owner, not a service provider
• 4+ years Amazon experience in a consumer brand (DTC or CPG required)
• Proven record growing a 3P Amazon business through PPC, SEO, launch, and ops
• Hands-on with tools like Helium10, SellerBoard, Amazon Brand Registry, and seller/vendor dashboards
• Strong analytical and reporting skills; mastery of Excel/Sheets and attribution tools
• Experience leading teams or managing agency/vendor relationships

Responsibilities

• Drive significant topline growth in the Amazon channel while maintaining or improving contribution margin
• Scale high-performing ASINs and refine new ASIN launch playbooks to accelerate revenue velocity
• Develop and execute a margin improvement plan that balances pricing, ASIN mix, and promotional levers
• Identify and unlock high-leverage growth opportunities across product assortment, merchandising, and advertising
• Improve blended TACoS while scaling profitable ad spend
• Own Sponsored Products, Sponsored Brands, Display, and DSP execution
• Launch attribution-informed off-Amazon traffic strategy (Meta, Google, affiliate, etc.)
• Maintain best-in-class PDPs: titles, bullets, A+ content, video, and SEO
• Implement variations, bundles, and comparison charts to improve CVR and defend against knockoffs
• Oversee testing and optimization roadmap across listings
• Maintain top 1–3 BSR rank across subcategories
• Achieve 4.3+ average rating and 1,000+ new reviews/month
• Own review generation systems: Vine, inserts, post-purchase automation
• Protect listings using Brand Registry tools (Project Zero, Transparency, etc.)
• Maintain competitor intelligence dashboard tracking BSR, PPC, reviews, and pricing
• Reverse-engineer winning tactics and implement proactive countermeasures
• Build abuse detection and escalation SOPs
• Maintain 99%+ Buy Box and near-zero downtime
• Lead emergency response for suspensions, merges, or suppressions
• Manage inventory, FBA/FBM strategy, and coordinate with Ops for forecasting
• Build and lead team (PPC, listings/SEO, creative, and ops)
• Own agency/vendor relationships and hold accountable to clear KPIs
• Create a scalable Amazon OS (SOPs, dashboards, templates, workflows)
• Build weekly reporting systems aligned to KPIs: revenue, TACoS, margin, BSR rank, reviews, account health
• Align visibility with company-wide OKRs and exec decision-making
• Increase Amazon LTV through Subscribe & Save, reorder flows, and cross-channel retention strategies

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position