Retail Marketing Director

Summary

Join our employee-owned company as a Retail Marketing Director to lead and develop the retail marketing strategy for our pet brands. You will create and execute marketing programs across multiple channels, collaborating with brand and sales teams, and national retail partners. This remote position (with an office in Woodland Hills, CA) requires 10+ years of experience in brand/retail marketing within consumer goods, including pet experience and social media/e-commerce expertise. You will analyze ROI, assist with product development, and leverage PR and trade publications. We offer a competitive salary, comprehensive benefits, and professional development opportunities.

Requirements

• 10+ years of brand and/or retail marketing in the consumer goods space
• 3+ years of Pet experience in some capacity
• 3+ years of social media and/or e commerce experience
• Pet (food) retail marketing experience
• Pet experience in the independent pet and/or pet specialty channel
• Product development experience
• Ability to travel 25%
• Strong leadership skills to inspire and motivate a team
• Ability to translate high-level objectives into practical strategic initiatives
• Skilled in utilizing creativity to develop engaging, memorable marketing campaigns that resonate with target audiences
• Excellent interpersonal and communication skills to collaborate effectively with internal and external teams
• Navigates ambiguity with confidence
• Able to work independently, take initiative, and adapt to changing priorities in a fast-paced environment
• Strong analytical and problem-solving skills with high attention to detail and accuracy

Responsibilities

• Lead and engage the retail marketing team
• Create and execute differentiated national marketing programs
• Create opportunities to leverage Direct-to-Consumer assets and capabilities
• Work collaboratively with DTC brand teams to create an omni channel customer experience
• Improve our ability to educate store personnel and consumers on the benefits of alternative feeding
• Leverage PR and trade publication for maximum retail affect
• Oversee and help improve product launches, national and key account marketing programs, B2B sales tools, Golden Door program, merchandising, national promotions
• Analyze and optimize ROI for all marketing programs
• Assist with ideation of new product and packaging development

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career
• Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development
• Celebrate your accomplishments with our Work Anniversary, and Shout-Outs programs , where your hard work is not only valued but also acknowledged and rewarded
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym
• Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance