Social Media Director

Summary

Join Age of Learning as their dynamic Social Media Director and lead a team in developing and executing a comprehensive social media strategy. You will be responsible for creating engaging content, managing social media platforms, analyzing performance metrics, and ensuring consistent brand messaging. This role requires a strong understanding of social media algorithms and proven experience in driving follower engagement. The successful candidate will be creative, data-driven, and adept at collaborating with cross-functional teams. Age of Learning offers a competitive salary, comprehensive benefits, and a flexible work culture.

Requirements

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• 5+ years of experience in directing social media campaigns with significant growth in follower engagement
• Strong understanding of various social media platforms and their algorithms
• Proficiency in social media management tools and analytics platforms
• Excellent written and verbal communication skills
• Creativity and a keen eye for visual content
• Ability to work independently and as part of a team
• Problem-solving skills and the ability to adapt to changing trends and algorithms
• Excel in a fast-paced environment

Responsibilities

• Lead and direct a cross-functional team of creative talent to develop and maintain a dynamic social media strategy, setting and achieving key performance indicators (KPIs)
• Establish and execute a comprehensive social media strategy across multiple platforms that aligns with organizational goals and brand identity
• Identify target audiences and determine the most effective platforms for reaching them
• Ideate, create, and curate high-quality, engaging content, including text, images, videos, and graphics
• Schedule and publish content across social media channels, adhering to a content calendar
• Monitor social media platforms for mentions, comments, and messages
• Foster positive relationships with followers and address concerns or issues
• Track and analyze KPIs such as reach, engagement, follower/subscriber counts, and more
• Utilize data-driven insights to adjust the social media strategy for optimal results
• Ensure consistent branding and messaging across all social media channels
• Stay updated on the latest social media trends, tools, and best practices
• Experiment with new features and technologies to improve the brand's social media presence
• Collaborate with cross-functional teams, including marketing, content creators, and customer support, to align social media efforts with overall marketing strategies

Benefits

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
• A 401(k) program with employer match
• 15 paid vacation days (increases to 20 days on your 3-year anniversary), 12 observed national paid holidays plus 9 sick days
• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions