Director, Technical Product Marketing

Summary

Join Anomalo as the Director of Technical Product Marketing and lead the development and execution of our content strategy. You will craft compelling technical narratives, position Anomalo as a leader in data quality monitoring, and manage a team. This role requires strong writing, technical expertise in the modern data stack, and experience in B2B SaaS. You will collaborate with various teams, including Product, Sales, and Demand Generation, to drive pipeline growth and brand awareness. The ideal candidate is a strategic and hands-on leader with a passion for storytelling and data. Anomalo offers a competitive salary, comprehensive benefits, and a remote-first culture.

Requirements

• 8+ years of product marketing experience, ideally in data, AI/ML, or analytics-focused B2B SaaS
• Proven ability to develop and scale a content strategy while maintaining high technical accuracy
• Strong writing skills with experience creating technical content for data engineers, AI/ML teams, and business audiences
• Deep understanding of the modern data stack, including tools like Databricks, Snowflake, Alation, Atlan, and Google Bigquery
• Experience driving go-to-market strategy, competitive positioning, and messaging development
• Strong ability to balance strategy with execution, being both a leader and an individual contributor
• People Management Experience - direct reports and a passion for coaching and scaling teams
• Excellent communication and collaboration skills, with experience working across Product, Sales, and Demand Gen teams
• Comfort working in fast-paced, high-growth startup environments, with a bias for action and iteration
• High sense of urgency and ownership

Responsibilities

• Develop and Execute Content Strategy
• Own and scale a technical content strategy, producing blogs, whitepapers, case studies, webinars, and product guides
• Craft compelling, customer-centric messaging that aligns with industry trends and real-world challenges in data quality
• Optimize and scale content across multiple formats to drive engagement, education, and lead conversion
• Product Positioning & Go-to-Market Execution
• Define clear, differentiated messaging that communicates Anomalo’s value to data teams, AI/ML practitioners, and enterprise buyers
• Lead go-to-market strategy for product launches, ensuring strong adoption and awareness
• Conduct market research and competitive analysis to refine messaging and positioning
• Technical Storytelling & Thought Leadership
• Establish Anomalo as a category leader by developing thought leadership content, including industry reports, educational content, and conference presentations
• Partner with Sales & Demand Gen to create sales enablement materials that drive pipeline and revenue impact
• Build customer success stories to highlight real-world outcomes and product value
• Leadership, Team Management & Cross-Functional Collaboration
• Manage and mentor team members, helping them scale content product marketing operations
• Act as a player-coach, balancing hands-on content creation with mentoring junior team members
• Work closely with Product & Engineering to translate complex technical concepts into digestible, actionable insights
• Track and analyze content performance metrics, iterating on content strategy based on data-driven insight

Preferred Qualifications

• Public speaking experience for webinars, conferences, or industry panels
• Experience using AI-powered tools for content creation and optimization
• Prior experience working with or within data teams to understand their challenges and workflows

Benefits

• Salary Range: $200,000 - $250,000 + meaningful equity
• Comprehensive benefits package including medical, dental, vision
• Remote-first culture with a collaborative and high-growth environment
• $1,000 stipend for remote office setup
• Quarterly Onsites
• Unlimited vacation time and 17 company holidays
• Company-wide winter break the last week of the year
• Comprehensive family-friendly medical, dental, and vision insurance plans. Anomalo covers 90% of your premiums
• Access to family planning and reproductive care
• 100% covered mental health and wellness benefits
• 16 weeks of paid parental leave
• Meaningful equity package
• Life insurance and a 401(k) plan