Senior Director, Product Marketing

Summary

Join Sonatype, a leading software supply chain security company, as a Senior Director of Product Marketing. In this role, you will lead and manage the global product marketing function, driving product positioning, messaging, and go-to-market strategies. You will be responsible for developing and deploying team-wide key competencies and best practices, contributing to marketing, sales, and leadership teams. This position requires expertise in competitive marketing intelligence, analyst relations, and cross-functional collaboration. You will oversee the creation of high-impact marketing content and support demand generation campaigns. Sonatype values diversity and inclusivity and offers various employee benefits.

Responsibilities

• Lead all aspects of the global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company
• Define team-wide metrics and annual and quarterly plans and oversee the functional budget
• Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent
• Serve as a key contributor and influencer to Marketing, Sales, and Leadership teams on Sonatype’s platform and product value messaging
• Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement
• Conduct ongoing competitive marketing intelligence programs (e.g., market research, win/loss analysis, market intelligence)
• Analyze market intelligence and provide strategic insights that inform product positioning, marketing strategies, and product development
• Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers
• Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports
• Collaborate cross-functionally with product management, sales, and marketing teams to align on product messaging, launch strategies, event and sales enablement strategies
• Oversee the creation of high-impact content such as value positioning, web pages, sales decks, webinars, white papers, product videos, and web/digital assets. Ensure content is aligned with target audiences' needs and reflects the brand voice
• Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials and positioning in external branding
• Design a competitive intelligence program that compliments product roadmap priorities and sales enablement

Benefits

• Parental leave
• Flexible working practices