Education Copywriter

Summary

Join our Marketing & Communications team as a remote Marketing Copywriter! This 3-6 month contract position (with potential for full-time employment) offers 20-40 hours per week at $60/hour. You will craft engaging content for various channels to attract prospective students. Collaboration with designers and strategists is key. The ideal candidate possesses 3+ years of copywriting experience and a strong understanding of UX writing principles. Benefits are available. This is a W2 engagement and a background check is required. The role is fully remote but requires working within the CST time zone.

Requirements

• 3+ years of copywriting experience in marketing, advertising, or content strategy (higher education experience is a plus)
• Proven ability to write for multiple mediums, including web, social media, digital ads, video, and print
• Strong understanding of UX writing principles, with the ability to craft clear, engaging, and action-driven content
• Experience developing copy for social media platforms with an understanding of engagement strategies
• Excellent editing, proofreading, and storytelling skills
• Ability to balance creativity with strategic marketing goals
• Highly collaborative, detail-oriented, and adaptable
• Comfortable working remotely while maintaining strong communication and collaboration with the team

Responsibilities

• Write and edit clear, engaging, and persuasive content for various marketing channels, including web, email campaigns, social media, digital ads, video scripts, and print collateral
• Develop copy that speaks primarily to prospective students, addressing their needs, interests, and motivations
• Adapt messaging and tone for different platforms and audiences while maintaining a cohesive brand voice
• Collaborate with designers and content strategists to create visually compelling and high-impact marketing materials
• Optimize copy for UX and SEO best practices, ensuring web content is both user-friendly and discoverable
• Write social media copy tailored to different platforms, balancing creativity with strategy
• Conduct research and gather insights to inform messaging strategies
• Proofread and edit copy to ensure clarity, consistency, and accuracy
• Stay up to date with industry trends, competitor messaging, and best practices in higher education marketing

Preferred Qualifications

• Familiarity with SEO best practices
• Experience with content management systems (CMS) and email marketing platforms
• Basic knowledge of analytics tools to assess content performance

Benefits

• Benefits available
• Remote work