Email Developer

Summary

Join Varo's Lifecycle Marketing team as a technical expert responsible for developing, implementing, and reporting on messaging campaigns. You will own the Braze experience, collaborating with various teams to create engaging customer journeys. This role requires strong technical skills in HTML, CSS, and email marketing, along with experience in Braze and A/B testing. You'll be responsible for ensuring high-quality campaign execution and reporting on results. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment. This position offers a competitive salary range of $100,000 - $125,000.

Requirements

• 2-3 years of experience with email, mobile push and in-app marketing
• Mastery of HTML and CSS
• Extensive experience with responsive email coding and best practices
• Knowledge of email marketing best practices, email deliverability, and CAN-SPAM
• Exceptional attention to detail and technical execution skills
• Track record of delivering on goals in a fast-paced, fast-changing environment
• Excellent project and time management skills and ability to anticipate needs
• Highly organized and autonomous, but also able to collaborate and work cross-functionally to problem solve and drive projects to completion

Responsibilities

• Code mobile responsive HTML email templates in Braze
• Build multi-step automated and single-send campaigns (including email, push, content cards, and in-app messaging) complete with customer segmentation, using Braze and other internal tools
• Manage messaging requests from development to implementation: from requirements collection, to asset production, targeting, automation, testing, QA review, stakeholder approvals and deployment
• Fully own quality assurance review prior to deployment with rigorous attention to detail
• Collaborate with the product and engineering team to develop requirements for Braze data requests for new campaigns and QA data inputs into Braze
• Become the go-to expert for Braze on all things technical
• Collaborate with marketing and cross-functionally with product, engineering, data science and analytics to develop and execute campaigns
• Report on campaign results through Amplitude
• Creating and maintaining documentation for HTML, liquid logic, and Braze best practices specific to Varo’s unique use cases
• This role has the ability to grow and own small-scale customer journey

Preferred Qualifications

• Experience with Braze
• Experience with A/B and multivariate tests and using control groups

Benefits

$100,000 - $125,000 a year