Project Growth is hiring a
Email Lifecycle Specialist

Summary

The job is for an Email Marketing Specialist to manage the execution of lifecycle marketing strategy across various channels. The role requires 1-2 years' experience in a marketing or consulting role at a B2C or e-commerce brand, familiarity with ESPs and Liquid coding language, strong analytical skills, and ability to collaborate with various teams.

Requirements

• 1-2+ years' experience in a marketing, strategy, or consulting role at a B2C or e-commerce brand
• Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction

Responsibilities

• Help manage batch-and-blast campaign calendar across email, SMS, and push, managing content brainstorming and planning, briefing, deployment, and analysis of campaigns
• Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis
• Manage weekly KPI reporting, uncovering insights from data and sharing them with your team
• Test and analyze campaign performance to ensure each message drives results without increasing customer churn
• Collaborate cross-functionally with marketing, merchandising, creative, and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages
• Write and submit creative briefs using our project management tool and schedule emails to deploy with the ESP
• Support the Director of Lifecycle and the Associate Manager in ad hoc projects as needed to support email initiatives

Preferred Qualifications

Familiarity with Braze, Iterable, Klaviyo, or similar ESPs and platforms is a plus. Familiarity with Liquid coding language is also a plus

Benefits

• Work from Home
• 9 AM - 6 PM EST work hours