Email Marketer

Summary

Join our growing team as a highly skilled and motivated Email Marketer! As the dedicated email marketing specialist, you will be responsible for creating, executing, and optimizing email campaigns to drive customer engagement, retention, and sales growth. You will collaborate with designers, consultants, and other team members to deliver impactful email campaigns for multiple e-commerce clients. This role requires proficiency in email marketing platforms, particularly Klaviyo, and a strong understanding of design principles. You will be responsible for monitoring campaign performance and using data analytics to refine strategies. The position is remote and based in the UK time zone.

Requirements

• Proven experience in email marketing, preferably for e-commerce or similar industries
• Proficiency in email marketing platforms, particularly Klaviyo
• Strong understanding of design principles and ability to produce visually appealing email content
• Familiarity with segmentation, personalization, and automation workflows
• Analytical mindset with the ability to interpret performance data and implement actionable improvements
• Creative problem-solving skills and ability to stay on-brand while adapting to various client needs
• Excellent communication skills and the ability to work collaboratively with designers, consultants, and other stakeholders

Responsibilities

• Design and execute end-to-end email marketing campaigns, from ideation to delivery, ensuring alignment with client goals
• Develop engaging and visually appealing email content using tools like Klaviyo
• Implement and manage email marketing automation workflows
• Ensure emails are visually compelling, on-brand, and current with design trends
• A/B test email subject lines, layouts, and content to improve open rates, click-through rates, and conversions
• Monitor campaign performance metrics (e.g., open rates, CTR, conversion rates) and provide regular reports with insights and recommendations
• Use data analytics to refine segmentation strategies and improve campaign effectiveness
• Work with external consultants to gain expertise and refine strategies
• Stay up-to-date with email marketing trends, tools, and best practices to continuously improve output