Email Marketing Manager

Summary

Join Figma's Global Marketing team as an experienced Email Marketer to scale personalized communications across our user base. You will execute demand generation email campaigns, handle company-wide email requests, and collaborate with cross-functional teams to enhance email impact throughout the customer lifecycle. As a key member of the Marketing Operations team, you'll play a vital role in driving email strategy, segmentation, experimentation, and execution, ensuring users get the most out of Figma. This high-impact opportunity allows you to own Figma's engagement emails in a collaborative, fast-paced environment. This full-time role can be based in one of our US hubs or remotely within the United States. You will work with various teams including Lifecycle, Demand Generation, Product Marketing, Community, Research, Product Growth, and Data Science.

Requirements

• 3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company
• Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices
• Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms
• Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance
• Project management skills—you’re comfortable juggling multiple requests and deadlines across a wide range of teams
• Experience partnering with XFN teams including Product Marketing, Demand Gen, and Data Science
• Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates

Responsibilities

• Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys—handling requests end-to-end from intake through QA and send
• Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation
• Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io
• Personalize emails with customer data using liquid syntax
• Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion and retention
• Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility
• Work closely with the broader Marketing Operations team to evolve our templates, email QA processes, and campaign performance reporting

Preferred Qualifications

• Experience working with international or regional marketing teams on localization and global send strategies
• Familiarity with customer data platforms and integrating behavioral data into email campaigns
• Experience running lifecycle audits and developing nurture programs from scratch
• A strong experimentation mindset and ability to interpret test results into strategic recommendations
• Knowledge of data visualization tools or basic SQL a plus, but not required

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles