Lifecycle & Email Marketing Manager

Summary

Join MagicSchool, a leading generative AI platform for teachers, as their Lifecycle & Email Marketing Manager. You will be responsible for developing, planning, executing, and optimizing customer communication strategies across the entire customer journey. This hands-on role requires a strategic mindset, strong execution skills, and analytical abilities. You will create high-impact lifecycle communications to drive user actions and support both consumer and enterprise growth. The position demands collaboration with various teams, including product, marketing, and RevOps. Success in this role requires a deep understanding of lifecycle and email marketing strategies and experience with marketing automation platforms. MagicSchool offers a unique work environment with flexibility, unlimited time off, employer-paid health insurance, stock options, 401k matching, and a wellness stipend.

Requirements

• Deep understanding of lifecycle and email marketing strategies, with an emphasis on onboarding, nurturing, and retention
• Moderate level of technical understanding of email marketing and best practices to ensure emails get into inboxes and are engaged with once there
• Strong technical execution skills using CRM, marketing automation, and messaging platforms (e.g., Salesforce, Pardot/Marketing Cloud Account Engagement, Iterable, Pendo)
• Ability to align messaging across email and in-app experiences, partnering with product and ops to ensure delivery and impact
• Data-driven mindset with experience measuring lifecycle performance and using tools like Amplitude or Looker to analyze and act
• Creative copywriting and sequencing skills to design thoughtful, persona-driven journeys
• 5+ years of experience in lifecycle or email marketing in a SaaS, product-led growth, or digital-first environment
• Proven track record of creating and optimizing email campaigns that move users from signup to activation and beyond
• Experience with A/B testing and personalization strategies across CRM/email channels
• Familiarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reduction
• Strong collaboration skills—particularly with product, design, and operations

Responsibilities

• Own and operate digital marketing touchpoints across the customer lifecycle: including but not limited to onboarding, feature education, retention nudges, and referral loops
• Build and manage drip campaigns for newsletters, new signups, dormant accounts, and trial-to-paid conversions
• Align lifecycle touchpoints with in-app messaging to create cohesive, cross-channel journeys (e.g. Sales Outreach, Community, Product, Customer Success)
• Support go-to-market initiatives with lifecycle campaigns that amplify product launches, usage milestones, and upsell opportunities
• Design and run A/B tests on messaging, timing, segmentation, and subject lines
• Use insights from tools like Amplitude, Looker, or Salesforce Marketing Cloud Account Engagement to iterate and improve lifecycle journeys based on engagement and cohort data
• Maintain documentation and knowledge sharing for lifecycle playbooks and test results
• Coordinate closely with Product Management on in-app experiences and support the execution of their roadmap and strategy by using digital marketing to drive MAUs
• Work closely with product and wider marketing team to align messaging with user journeys and business goals
• Ensure lifecycle touchpoints reinforce the brand voice while driving measurable user actions
• Partner with RevOps and data teams to enhance segmentation, trigger logic, and attribution accuracy

Preferred Qualifications

• Experience aligning in-product and external messaging (Amplitude, in-app banners, etc.)
• Exposure to EdTech where messaging precision and segmentation matter
• Exposure to product-led growth (PLG) environments and sales-led growth (SLG) environments, especially freemium-to-paid or team expansion models
• Basic HTML skills to edit email code

Benefits

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live
• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums
• Every employee is offered generous stock options, vested over 4 years
• Plus a 401k match & monthly wellness stipend