Email Marketing and CRM Manager

Summary

Join a leading international iGaming company with a global presence and become our Email Marketing Specialist. You will be responsible for setting up and managing channel marketing for multiple online casino projects. This role requires a deep understanding of customer journey optimization, data-driven marketing, and loyalty programs. You will collaborate with various stakeholders to develop and implement retention marketing strategies, analyze campaign performance, and improve KPIs. The ideal candidate possesses strong communication skills, experience managing multiple projects, and advanced knowledge of MS Office applications. This is a remote position.

Requirements

• Minimum 2 years of digital marketing experience
• In-depth knowledge of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization
• Previous experience managing a rewards program and/or Customer loyalty program
• Demonstrated experience with data-driven marketing, a/b and multivariate testing experience, Analytics, with a successful track record of implementing and managing different Digital Marketing Tools
• Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways
• Advanced knowledge of MS Office software applications, Excel is a must
• Ability to manage and prioritize multiple projects simultaneously within a complex organization
• Strong communicator and hands-on worker that can work remote

Responsibilities

• Maintain marketing strategies to support the Retention marketing program
• Plan and execute loyalty strategies to support our customers’ brands retention efforts
• Create projects designed to improve the profitability of the active customer base
• Manage multiple brands’ rewards programs
• Work hand-in-hand with Head of Casinos and various internal stakeholders to produce both short and long-term Retention marketing strategies
• Work with the Head of Casinos on developing strategies to improve KPIs of specific segments
• Communicate campaign metrics, results and recommendations to stakeholders
• Define and collaborate on the personalization of the customer experience on the website
• Understand the workflow of CRM SAAS preferably CUSTOMER IO
• Produce high-quality proposals, reports and process documents
• Conduct Business Intelligence analysis through technology audit, content audit, process audits and stakeholder feedback
• Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders
• Coordinate project responsibilities, allocate and prioritize tasks among team members
• Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in line with the business strategy