Email Marketing Manager

Summary

Join HyperionDev, a leading online coding bootcamp provider, as their CRM Manager. You will conceptualize and implement initiatives to boost lead-to-sale conversion rates. This role requires managing email marketing campaigns, maintaining communication calendars, and aligning with admissions teams on lead scoring. The ideal candidate possesses extensive CRM management experience, strong communication skills, and a proven track record of exceeding targets. HyperionDev offers flexible remote work options, generous leave and medical benefits, opportunities for skill development, and the chance to contribute to a meaningful mission.

Requirements

• At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales
• Excellent verbal and written communication skills
• Tertiary qualification related to marketing, business or communication
• HTML and API knowledge
• 3+ years work experience as a content editor or owning mass / direct email
• 1+ years of experience actively involved in the the direct brand messaging for a large consumer or business facing brand, driving email campaigns
• A qualification in digital marketing, creative writing, journalism or a related field
• Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills
• Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together
• Strong knowledge of digital marketing and its key success metrics
• A track record of exceeding targets and strong Marketing career ambition

Responsibilities

• Liaise with brand managers and creative teams to produce impactful email marketing campaigns
• Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns
• Maintain the overall communication calendar aligned to brand manager requirements
• Increase the lead to sale conversion rate
• Plan, build, and send out all email marketing communication
• Align with admissions teams to ensure lead scoring algorithms are providing guidance of hot, mild and cold leads to contact

Preferred Qualifications

• 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating mass emails at scale
• A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
• Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
• A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo
• SQL Knowledge

Benefits

• Flexible & remote working : We are a remote-friendly organisation and offer flexible work options. However, this role may require once a week presence at our offices in London and travel within the UK
• Generous annual leave and medical benefits: We provide up to 20 annual leave days as part of our leave policy, as well as health insurance, medical aid and life cover benefits for our staff
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, Zando and Yoco
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it