Senior CRM Marketing Manager

Summary

Join Brigit, a leading financial health company, as our Senior CRM Marketing Manager! You will play a key role in managing Brigit's major CRM channels (Email, SMS, in-app, and push), driving strategic initiatives focused on customer lifecycle and engagement. Responsibilities include leading the creation and management of retention and engagement initiatives, overseeing blast campaigns, and ensuring accurate campaign deployment. You will collaborate cross-functionally with various teams to deliver personalized customer journeys. This impactful role requires 5-7 years of CRM program management experience, expertise with Iterable, and a passion for data-driven marketing. Brigit offers a competitive salary, comprehensive benefits, and a dynamic work environment.

Requirements

• 5-7 years of hands-on experience managing CRM programs from conception through analysis
• Experience with Iterable including custom events and dynamic scripting language (handlebars)
• Experience leveraging complex marketing automation/CRM systems like Braze, Iterable, MoPub, ExactTarget or Responsys
• Knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
• Passion for data-driven marketing and building programs that drive incremental results
• Excellent analytical and quantitative skills
• Team player and strong communicator
• Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail
• An ability to work under tight deadlines and in a fast-paced environment

Responsibilities

• Drive strategic initiatives focused on customer lifecycle & engagement
• Lead conceptualizing, creating and managing retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging
• Manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis
• Oversee blast campaigns
• Create and monitor complex journeys, triggers and automations with static and dynamic content
• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner
• Collaborate cross-functionally with Design, Product, Engineering, and Data to deliver compelling new personalized customer journeys

Preferred Qualifications

• Experience with a consumer subscription product
• Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences

Benefits

• Medical, dental, and vision insurance
• Flexible PTO Policy
• 401k plan
• Paid Parental Leave
• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
• Monthly reimbursements to use against wifi and cell phone bills
• Annual reimbursement for Learning & Development