Senior Manager, Global Email Marketing

Summary

Join Instructure as the Sr. Manager of Global Email Marketing and lead the strategic planning and execution of customer and partner email marketing programs worldwide. You will be responsible for the global email marketing calendar, managing stakeholder relationships, and building a high-performing team of email marketers. This role requires a deep understanding of marketing automation platforms like Marketo and CRM systems like Salesforce to drive lifecycle engagement and nurture campaigns that deliver measurable business results. You will be responsible for building a scalable, metrics-crushing email empire, ensuring flawless execution across campaign planning, targeting, QA, and deployment, and staying current on industry trends, tools, and regulations.

Requirements

• 5+ years of experience in email marketing, including ownership of strategy and execution
• 3+ years of experience managing a team, with a track record of mentoring and growing talent
• Hands-on experience with Marketo and Salesforce (required)
• Strong project management skills, including the ability to manage competing priorities across global teams
• Experience working with global stakeholders and teams across regions and languages
• Deep understanding of email performance metrics, segmentation strategies, and customer journey development
• Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership
• Strong eye for detail in email QA, testing, and user experience

Responsibilities

• Own the global email marketing strategy, calendar, and execution across customer and partner audiences
• Build and lead a team of high-performing email marketers, fostering collaboration, accountability, and innovation
• Partner with cross-functional stakeholders to align email communications with broader marketing goals
• Lead the development, execution, and optimization of email programs including lifecycle, engagement, retention, and reactivation campaigns
• Ensure flawless execution across campaign planning, targeting, QA, and deployment
• Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
• Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI
• Drive email best practices including deliverability, compliance, accessibility, and brand consistency
• Collaborate with marketing operations to improve campaign infrastructure, lead management, and reporting
• Stay current on industry trends, tools, and regulations to keep our programs best-in-class

Preferred Qualifications

• Experience working in a fast-paced, high performance B2B SaaS organization
• Knowledge of HTML/CSS for email and best practices in responsive email design
• Experience integrating AI or personalization tools into email workflows
• Proven ability to scale programs across regions and languages
• Proficiency with Asana or other project management tools

Benefits

• Competitive salary and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account