CRM Marketing Manager

Summary

Join Zwift as a Senior CRM expert to spearhead the planning and execution of multi-channel CRM campaigns for our direct-to-consumer products and subscription services. You will lead our mobile messaging strategy, using data-driven approaches to enhance customer engagement and retention throughout the customer lifecycle. Collaborate with diverse global teams to achieve business objectives. This role offers the flexibility of remote work. Your success will be measured by your ability to drive customer engagement and retention. The position offers a competitive salary and benefits package.

Requirements

• 5-7 years of demonstrated experience in lifecycle or growth marketing, including planning and executing global CRM campaigns
• Strong background in customer conversion, re-engagement, and retention strategies, building multi-channel CRM campaigns and mobile messaging strategies for push notifications, in-app messages, and email
• Proven ability to analyze campaign results, run A/B tests, and provide actionable insights and recommendations
• Knowledge of CRM best practices in channel strategy, segmentation, deliverability, creative approaches, compliance, database hygiene, deliverability, and more
• Excellent communication skills, capable of conveying complex technical concepts to various internal stakeholders, from Engineering and Data to Marketing and Product
• Bachelor’s Degree in Business, Marketing, Journalism, related field OR equivalent relevant experience

Responsibilities

• Collaborate with diverse teams across the organization and manage stakeholders effectively to successfully execute campaigns and achieve business objectives
• Plan and launch multi-channel CRM campaigns to support marketing initiatives for Zwift’s DTC products, with a focus on our push and in-app marketing channels
• Guide the development of evergreen lifecycle CRM for all stages of the customer funnel, through journey ideation and automation
• Help evolve our audience strategy, segmentation, and personalization approach through experimentation and testing
• Drive customer engagement and retention by identifying/analyzing customer segments and collecting insights based on past behavioral data
• Partner with Data and Engineering teams to provide ongoing analysis and reporting on campaign performance

Preferred Qualifications

• Experience working in e-commerce or DTC business, cycling a plus
• Basic understanding of HTML and CSS sufficient to read and interpret code
• Familiarity with Iterable and Litmus

Benefits

• Performance bonuses
• Equity
• A full range of medical, financial, and other perks and benefits