Email Marketing Manager

Summary

Join SmithRx, a rapidly growing Health-Tech company, as a dynamic Email Marketer! You will manage email communication to brokers, employers, and members, working cross-functionally with various teams. Responsibilities include driving email performance, maintaining deliverability, project managing email programs, creating engaging emails, and designing automated nurture programs. You will leverage marketing automation platforms like Marketo and Knak, analyze results, and ensure brand consistency. This role requires 3-5 years of email marketing experience, a Bachelor's degree, proficiency in marketing automation platforms, and strong project management skills. SmithRx offers a competitive benefits package including health insurance, retirement plan, paid time off, and professional development opportunities.

Requirements

• 3-5 years of experience developing email marketing programs
• Bachelor’s degree in Marketing, Business, or other related field
• Great attention to detail
• Proficiency in marketing automation platforms such as Marketo or HubSpot, and CRM tools like Salesforce
• Experience creating and managing dynamic content for personalized campaigns
• Strong project management and eagerness to learn new skills
• Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
• Enjoy problem-solving and testing first-of-a-kind initiatives

Responsibilities

• Drive email performance aligned with key top-line business KPIs such as pipeline creation, win rate, and customer retention
• Monitor and maintain email deliverability and sender reputation to ensure optimal campaign performance
• Project manage email programs from start to finish
• Create responsive live-text and image-based emails, including (but not limited to) dynamic content blocks, merge fields, UTM parameters, and other customization resources
• Design scalable, automated nurture programs that drive long-term engagement across our database
• Apply email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
• Partner with design and content teams to develop campaign assets that align with our brand guidelines
• Utilize Marketo to build, ship, and analyze email sends with the support of Knak for email building and approvals
• Continuously analyze, scrutinize, and test hypotheses to drive results, including target segmentation and A/B creative testing
• Own email QA from audience targeting and design rendering to email functionality
• Communicate effectively with relevant stakeholders across the organization on email projects, ensuring accuracy and on-time deliverability

Preferred Qualifications

• Knowledge of HTML/CSS for email
• Experience with multi-variate testing
• SQL/analytics experience
• Copywriting skills with a strong focus on B2B communications

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities