Email Marketing Manager

Summary

Join TechnologyAdvice as our Email Marketing Manager to lead the strategy, execution, and growth of email programs across multiple newsletters and media brands. This role involves overseeing the email marketing lifecycle, from attracting subscribers to boosting engagement and monetization. Collaborate with executives, guide junior team members, and partner with other teams to make email a high-performing channel. As a senior marketing leader, you will balance creative storytelling with performance optimization. This is a remote-first position based in the United States. The role requires a proven ability to grow audiences, lead strategic initiatives, and communicate effectively with various stakeholders. You'll need expertise in marketing platforms and a data-driven approach to optimize email campaigns.

Requirements

• 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with a track record of growing audiences and driving measurable impact
• Strategic leader and executor, skilled at managing cross-functional initiatives, presenting to stakeholders, and aligning email programs with broader business goals
• Expertise in marketing platforms such as Mailchimp, HubSpot, Marketo, or Sailthru, with deep fluency in segmentation, automation, and behavioral targeting
• Strong editorial instincts, with proven ability to craft compelling copy, shape narrative flow, and optimize CTAs for engagement and conversions
• Well-versed in audience development and email-driven brand building, including experience with community engagement, sponsorship workflows, and monetization strategies
• Data- and growth-minded, comfortable using tools like Google Analytics or Looker, and familiar with CDPs, CRM integrations, and emerging paid platforms like Reddit

Responsibilities

• Own and evolve the overarching email marketing strategy across multiple newsletters and brands
• Drive subscriber growth and retention through acquisition, engagement, and lifecycle initiatives
• Set and track KPIs across the email funnel to identify trends and optimize performance
• Collaborate with leadership to align email strategy with business goals like monetization and brand expansion
• Oversee campaign execution across the full lifecycle—from onboarding to win-back flows
• Refine segmentation and targeting through A/B testing, behavioral data, and performance insights
• Maintain brand integrity by ensuring campaigns meet editorial, voice, and design standards
• Manage calendars and workflows to synchronize email efforts with editorial, social, and promo schedules
• Lead cross-functional collaboration to create integrated, omnichannel campaign strategies
• Mentor and manage team members, providing structure, support, and performance feedback

Benefits

• Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
• Adjust your 40-hour week to enjoy a full or half day off on Fridays
• Work from the comfort of your home
• Take the time you need, when you need it
• Medical, dental, and vision plans for you and your family
• Life, AD&D, Short-Term, and Long-Term Disability coverage
• Secure your future with our company-matched retirement savings
• Support for new parents during life’s special moments
• Access Headspace and enjoy monthly fitness reimbursements
• Care for your furry family members
• Present in our monthly speaker series and earn a bonus
• Get up to 12 books reimbursed per year to fuel your learning
• Celebrate milestones with annual contributions toward your dream adventures after 3 years
• Enjoy catered lunches for our in-office team