ClickCease by CHEQ is hiring a
Email Marketing Manager

Summary

Join CommentSold as an Email Marketing Manager and own strategy and execution for all email communication sequences and one-time sends from contact creation to trial launch. You will partner with product, partner, and event marketing teams to execute one-time sends and sequences to support cross-team KPI’s.

Requirements

• 4+ years of experience managing end-to-end email campaigns (including segmentation and automations) within SalesForce Marketing Cloud
• 3+ years of experience using SalesForce Marketing Cloud (SFMC)
• Strong inquisitive & investigative skills with the ability to understand and interpret numerous key performance indicators
• Skilled in email database management, especially when it comes to CRM integrations
• HTML and CSS knowledge as applied to email templates + an eye for design
• Understanding of B2B sales cycles

Responsibilities

• Leverage data-driven decision-making and a deep understanding of email best practices to optimize performance of email programs
• Manage the full communication journey from contact creation to trial launch for inbound leads, identifying areas for automation and executing accordingly
• Track and report back on all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place
• Optimize to business KPIs through comprehensive A/B testing in one-time sends and drip sequences
• Partner with Content, Marketing, and Product teams to execute audience-centric and ROI-driven initiatives
• Partner with the product team to build and execute go-to market communication strategies for new features and product enhancements
• Execute key operational tasks, from creative recommendations to A/B testing, QA, and deployment