Email Marketing Manager

Summary

Join Jabra Hearing as a highly growth-driven email-focused marketer to lead Customer Relationship Management & Engagement efforts. Reporting to the VP of Acquisition, you will develop and execute email and SMS strategies to drive growth across the customer lifecycle. You will leverage email expertise, working cross-functionally with various teams to develop and execute best-in-class marketing campaigns. This hands-on role requires strategic thinking and tactical execution, split between new customer acquisition (70%) and post-purchase engagement (30%). The position offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a dynamic and supportive team environment.

Requirements

• 3+ years experience in an email-focused DTC marketing role
• Experience creating and optimizing email campaigns including lead nurture, transactional, and lifecycle
• Proven ability managing projects end-to-end, including analysis and optimization
• Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
• Experience working with creative teams to help guide a conversion-focused strategy
• Deep working knowledge of at least one ESP/automation platform, with Iterable experience a plus
• CAN-SPAM and list hygiene familiarity

Responsibilities

• Develop and build scalable, automated journeys leveraging email and SMS (Iterable is our ESP)
• Create and manage content strategy to keep leads and customers engaged with the brand/company
• Develop and execute email and SMS campaigns focused on customer retention and loyalty
• Create personalized post-purchase communication strategies to enhance the customer experience including: Providing helpful tips and tricks for using their hearing aids
• Create personalized post-purchase communication strategies to enhance the customer experience including: Gathering feedback on their experience
• Create personalized post-purchase communication strategies to enhance the customer experience including: Informing them about accessory/supplies options
• Ownership of email calendar including creative/development pipeline
• Leverage the internal creative team to execute growth strategies - from briefing, brainstorming, feedback, etc
• Own key metrics around engagement, conversions, deliverability, and quality monitoring
• Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc
• Ownership of testing roadmap and iterative process
• Monitor and analyze post-purchase email and SMS campaign performance, identifying areas for optimization
• Work cross-functionally with leaders on sales, product, engineering (website + app) and analytics to unlock new, more sophisticated strategies for growth
• Collaborate with the Customer Experience and Product teams to address customer pain points and improve the post-purchase journey. This could involve using email and SMS to proactively communicate solutions or gather insights

Preferred Qualifications

• Experience with Direct Mail and Push Notifications is a plus
• HTML/CSS and SQL skills are a plus!

Benefits

• Competitive compensation ($90,000 - $110,000 plus eligibility for an annual performance bonus)
• 401k plan includes matching up to 4%
• Excellent medical, vision, and dental insurance
• Basic life and disability insurance
• 12-weeks paid parental leave
• Paid time off (employees can accrue up to 20 days of vacation time, approx. 8 days of sick & safe time, and are eligible for up to 10 company holidays annually)
• Monthly wellness stipend