dbt Labs is hiring a
Email Marketing Manager

Summary

The job description is for an Email Marketing Manager position at dbt Labs. The role involves developing and executing email marketing strategies to drive engagement, conversion, and customer retention. The ideal candidate has 4+ years of experience in a B2B or tech startup environment with expertise in email marketing platforms, A/B testing, data analytics, and regulatory compliance.

Requirements

• 4+ years of professional experience directly developing email marketing strategy and cadence
• Experience with HubSpot or other large list management platforms with automated journey capabilities (Marketo, Pardot, MailChimp, etc.)
• Experience with A/B or multivariate testing in emails
• Familiarity with Litmus, Email on Acid, or similar tools for email inbox rendering and compatibility testing
• Thorough understanding of sender reputation/deliverability and how to influence it
• Solid understanding of email analytics and KPIs
• Experience with segmentation and personalization strategies
• Understanding of data security and regulatory measures that apply to consumer email marketing (CAN-SPAM, GDPR, etc.)
• Working knowledge of HTML and CSS
• Familiarity with project management software, preferably Asana
• Excellent written communication skills and attention to detail

Responsibilities

• Craft and execute email campaigns that drive engagement, conversion, and customer retention
• Ensure all email marketing campaigns comply with relevant spam laws and regulations
• Develop strategies to grow the size of the email subscriber database while maintaining data accuracy and hygiene
• Manage and maintain email lists including segmentation, list hygiene, and opt-out process
• Implement email authentication protocols such as SPF, DKIM, and DMARC, and subdomains to improve inbox placement and deliverability
• Analyze email marketing performance metrics and make data-driven decisions to optimize future campaigns
• Plan and execute A/B tests on various elements of email campaigns
• Work closely with other members within marketing, product, and other teams to implement, measure, and advance email campaigns
• Manage the email marketing calendar and ensure timely delivery of campaigns

Benefits

• Salary: $136,000-$160,000
• Equity Stake
• In the US, dbt Labs offers unlimited vacation, 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave, wellness stipend and a home office stipend
• For employees outside the United States, dbt Labs offers a competitive benefits package