Remote Email Marketing Manager

Summary

The Email Marketing Manager will be responsible for supporting Scorpion's email marketing efforts to attract and retain clients. They will collaborate with various departments within the Corporate Marketing department and build out B2B email marketing strategies. The candidate should have 3-5 years of experience using Marketo or a similar tool, lead nurture strategies, and B2B marketing.

Requirements

• 3-5 years of experience leveraging Marketo or a similar tool
• 3-4 years of experience leading nurture strategies and cultivating customer relationships
• 2+ years of experience in B2B Marketing
• Bachelor's degree in marketing, journalism, information technology, related field or equivalent work experience

Responsibilities

• Support Scorpion’s email marketing efforts designed to attract and retain clients
• Collaborate with all departments within the Corporate Marketing department to bring email marketing campaigns to life
• Build and execute prospect, customer, and client email campaigns
• Design email marketing campaigns based on audience analysis
• Use email segmentation to send curated content to specific audiences
• Ensure email formatting, spelling and send times are accurate to industry best practices
• Create email databases to store contacts and conduct customer lead analysis
• Edit email templates for desktop and mobile use
• Set up automated email sequences and schedules
• Track conversion rates and related revenue from campaigns
• Oversee the development and maintenance of our email and landing page HTML templates in Marketo

Preferred Qualifications

Experience with Marketo is a plus

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice
• Monthly company all-hands meetings