Email Marketing Manager

Summary

Join Havenly's Growth team as their Email Marketing Operations Manager! This role manages the technical operations of lifecycle marketing programs across email, SMS, and push notifications for six brands. You will lead optimization of Braze CRM and other marketing technologies, manage offshore associates and vendor relationships, and build automated marketing journeys. Success requires strong technical expertise in marketing automation and CRM platforms, along with a strategic mindset to design scalable systems. This high-impact opportunity offers a chance to significantly contribute to the growth of a fast-growing consumer startup. The ideal candidate possesses a blend of technical skills and creative marketing abilities, enabling them to drive measurable business outcomes.

Requirements

• 7+ years of experience in marketing operations, specializing in CRM management (Braze strongly preferred) and marketing automation
• 2+ years of people management experience
• Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
• Proven track record in designing and optimizing scalable marketing processes to drive efficiency and ROI
• Strong data-driven decision-making skills with expertise in analytics and tools like Google Analytics and Looker
• Skilled in campaign development, execution, and reporting with a focus on continuous improvement
• Proficient in tagging/tracking methods, attribution models, and performance tracking
• Exceptional project management skills, adept at handling multiple priorities and stakeholders in fast-paced environments
• Excellent communication skills, capable of articulating technical concepts and data insights to both technical and non-technical audiences
• Collaborative and solution-oriented, with a strong background in digital marketing and problem-solving
• Growth mindset with bold ideas and know-how to get things done
• You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen
• You are curious, love learning, and are interested in learning new tools and programs
• You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next
• You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field
• You are a collaborator with strong people-management, communication and relationship-building skills
• You have the ability to work in a fast-paced, results-based environment
• You have confidence in analyzing and acting on marketing data
• You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks

Responsibilities

• Lead the optimization of the Braze CRM and other marketing technologies to support scalable and efficient marketing operations
• Manage two offshore associates
• Manage vendor relationships and technology integrations to ensure maximum ROI
• Build and maintain automated journeys for growth/acquisition, retention, and long-term program viability - ensuring alignment with marketing goals
• Monitor and analyze campaign performance, up-time, and output, producing insightful reports to inform strategic decision-making and continuous improvement
• Collaborate with data, product, and engineering teams to ensure timely, clean data and information to drive the best possible customer experience and results
• Spearhead the design, implementation, and optimization of marketing processes to maximize efficiency and ROI
• Seamlessly manage the operation of marketing technologies, accurate data management, and actionable insights to support growth and retention
• Optimize technical test design and set up to ensure clean and actionable results

Benefits

• Competitive compensation
• Generous PTO
• Volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401K
• Paid Parental leave
• Fertility benefits
• Free design services
• Furniture discounts
• Merchandise credits