Email Marketing Manager

Summary

Join Huntress, a fully remote global cybersecurity company, as a Senior Email Marketing Manager to lead and execute email strategies. You will own the email channel, from technical configuration to campaign deployment, partnering with various teams. Responsibilities include developing a data-driven lifecycle segmentation strategy, creating engaging email content, and analyzing campaign performance to optimize results. Success requires 6+ years of email marketing experience, expertise in email platforms, strong analytical skills, and a collaborative approach. Huntress offers a competitive salary, benefits, and a remote work environment.

Requirements

• 6+ years of experience in progressively strategic Email Marketing roles
• Demonstrated success in leading strategy for end-to-end email marketing programs
• Experience building lifecycle strategy across multiple products and ICPs
• Deep knowledge of email marketing best practices, deliverability factors, and relevant regulations
• Expertise in email marketing platforms and automation tools like Hubspot, Marketo, etc
• Strong analytical abilities and a proven track record of data-driven optimization
• Excellent communication, organizational, and problem-solving skills
• A highly motivated and self-driven attitude with the ability to lead cross-functional teams independently and collaboratively
• A proactive and results-oriented mindset with a commitment to operational efficiency

Responsibilities

• Take full ownership of the email marketing function at Huntress
• Ensure optimal email deliverability through proactive reputation management and technical configuration (DKIM/DNS)
• Develop and implement a comprehensive email marketing strategy aligned with business objectives
• Develop a data-driven lifecycle segmentation strategy and execute it
• Ensure the right people in our ICP are getting the right email for the right product at the right time in their buying journey
• Oversee the creation of engaging and effective email content and design
• Build and manage sophisticated audience segmentation for targeted communications
• Execute email campaigns flawlessly and track performance against key metrics
• Design and implement A/B tests and other experiments to optimize email performance
• Analyze campaign data to identify trends, opportunities, and areas for improvement
• Collaborate closely with Marketing, Sales, and Product teams to ensure cohesive messaging and alignment
• Provide insightful reporting and recommendations for continuous improvement

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth