Email Marketing Manager

Summary

Join Mad, a dynamic and innovative company with a global team, as our Email Marketing Manager. You will lead email strategies, maximizing revenue and engagement across internal products and external partnerships. This role demands end-to-end ownership of email marketing, from conception to optimization, with a strong focus on automation and scalability. You will be a strategic thinker, problem solver, and collaborator, working with cross-functional teams and external partners. Success in this position requires proven experience in email marketing, automation, and data-driven strategies. Mad offers a comprehensive benefits package, including health insurance, flexible work arrangements, and professional development opportunities.

Requirements

• 3+ years of experience in email marketing or CRM management
• Demonstrated success in automating workflows and building scalable processes
• Background in working with cross-functional teams in a remote-first environment
• Proficient in email marketing platforms (e.g., ExpertSender, SendGrid) and CRM systems
• Experience with HTML/CSS for email template customization
• Understanding of statistical split testing and data analysis tools
• Proven ability to develop and execute data-driven strategies that deliver measurable results
• Strong project management skills, with a focus on efficiency and attention to detail
• Ability to balance short-term needs with long-term scalability
• Excellent English communication skills, both written and verbal
• Experience managing external partnerships and stakeholder relationships
• A collaborative mindset with a focus on team success over individual recognition

Responsibilities

• Design and implement email campaigns that truly engage our audience and boost monetization!
• Create automated workflows that resonate with user behavior, preferences, and their journey with us
• Get creative with email templates, ensuring they reflect our changing business goals and the needs of our users
• Experiment with different testing frequencies, sending times, and segmentation strategies to maximize your results
• Perform A/B testing and dive into performance metrics to continually improve our strategies
• Create and uphold systems that help us track and boost revenues from our highly-engaged users
• Implement advanced segmentation strategies to deliver personalized content
• Monitor and clean subscriber lists to ensure deliverability and engagements
• Work closely with design and development teams to ensure templates align with brand and user experience
• Partner with marketing and product teams to align campaigns with broader business objectives
• Provide clear and actionable reporting to stakeholders across all levels of the organization
• Onboard, manage, and negotiate with external partners to optimize campaigns
• Act as the primary point of contact for monthly updates, reporting, and troubleshooting
• Collaborate with accounting teams to ensure proper invoicing and payment handling
• Develop documentation for workflows, tools, and best practices
• Identify and implement automation opportunities to improve efficiency and scalability

Benefits

• Private health and dental insurance plan for employees
• Subsidized gym memberships and fitness classes
• Monthly internet allowance
• Working from home setup allowance
• Sponsored training and development
• Top notch Apple equipment
• Remote policy and flexible working hours
• Flexible Bank Holidays: design your own working calendar with a lengthy consecutive vacation day policy
• Day off for your birthday
• Beautiful office in Barcelona with a terrace and lunch allowance