Email Marketing Manager

Summary

Join Cuyana as their Email Marketing Manager and drive customer communication strategies across email, SMS, and loyalty programs. You will oversee implementation to engage, retain, and increase customer lifetime value. This role requires execution, analysis, and optimization of customer communication programs. The ideal candidate possesses strong email and SMS marketing understanding and thrives in a data-driven environment. While remote, preference is given to candidates in the Greater Los Angeles and San Francisco areas. A competitive compensation package is offered, including benefits and a generous employee discount. The position demands a proven track record of success in managing high-volume email programs and a commitment to Cuyana's core values.

Requirements

• 3-5 years of email and SMS marketing experience in an online consumer company with experience crafting strategy as well as tactical implementation
• Experience with Klaviyo and an SMS program are required
• Experience with Google Analytics or other similar web analytics platforms required
• Candidate must be comfortable with technology applications
• Demonstrated success in managing high volume, database driven email programs for consumer audiences
• Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
• Forensic attention to detail with the ability to execute projects from beginning to end

Responsibilities

• Drive end-to-end development and execution of email and SMS campaigns, including creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices
• Email communication calendar planning and briefing
• Leverage data to develop additional communication strategies around personalization, segmentation, triggered campaigns, etc. and drive measurable improvements in customer engagement, retention, winback/reactivation rates
• Develop A/B and multivariate tests to continuously optimize creative design and campaign performance
• Work collaboratively across Brand Marketing, Content, Design, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
• Actively manage contact list growth and health to ensure strong deliverability

Preferred Qualifications

• Experience with A/B testing preferred
• Experience with Shopify preferred
• Candidates located in the Greater Los Angeles and San Francisco areas are preferred

Benefits

• Medical, dental, vision, life, disability
• PTO and holiday pay
• Commuter benefit
• 401k
• Bonus
• Generous employee discount