Email Marketing Manager

Summary

Join Settle, a fast-growing company revolutionizing inventory management for small businesses, as their Email Marketing Operations Manager. You will lead CRM, automated marketing, and email operations, managing end-to-end email workflows and driving high-performing campaigns. This role requires expertise in HubSpot and Salesforce, strong analytical skills, and collaborative teamwork. You will be responsible for developing and implementing email marketing strategies, managing lead operations, overseeing marketing automation platforms, and providing data-driven insights. Settle offers a competitive salary, equity, and a comprehensive benefits package including unlimited PTO, flexible work arrangements, and professional development opportunities.

Requirements

• 4+ years of experience in marketing automation and email management (HubSpot preferred)
• 2+ years of Salesforce experience
• Strong analytical, communication, and project management skills, with a track record of working collaboratively, particularly with Growth Marketing, Data, and Revenue Operations teams
• Proficiency in CRM integrations, customer segmentation, and lead nurturing best practices
• Proficiency in Metabase, Intercom (or similar platforms), Scratchpad, Apollo

Responsibilities

• Devise and implement all programmatic and automated email marketing campaigns, building multi-channel journeys, defining KPIs, and tracking engagement to maximize response and conversion
• Develop, implement, and refine automated marketing journeys, aligning campaign goals with overall marketing strategy
• Manage and maintain lead and campaign operations within Salesforce, ensuring accurate lead routing, data integrity, and consistent data hygiene
• Proactively identify and resolve lead routing issues, maintaining optimal lead flow and collaborating with cross-functional teams to refine processes
• Oversee the management and optimization of marketing automation (HubSpot, SFDC, Koala) for effective lead nurturing and campaign automation
• Collaborate closely with sales and marketing to refine and implement campaigns that support business needs and growth targets
• Develop dashboards and reports that track lead and email metrics, monitor trends, and provide actionable insights for marketing effectiveness (Hubspot, Metabase, Salesforce)
• Regularly evaluate performance metrics and lead attribution, implementing improvements and adjustments to boost engagement
• Support martech evaluation, integration, and adoption efforts, keeping Settle’s tools aligned with evolving team needs
• Act as the Salesforce subject matter expert for marketing, ensuring adherence to best practices and continued platform optimization

Preferred Qualifications

B2b SaaS website optimization, measurement, and conversion expertise

Benefits

• Unlimited PTO
• Flexible and remote work culture
• Competitive compensation and equity
• Health, dental, and vision coverage for you and your dependents
• Lunch & commute reimbursement when working in the NYC office located near Union Square
• $500 home office set up reimbursement
• $2500 annual growth and development stipend
• $50 monthly food delivery gift card
• 401k
• Brex company card
• HSA/FSA
• WeWork membership
• ERG groups e.g. LGBTQIA+, Women @ Settle, and more!
• Employee Referral Program
• Team building events